Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their PPC (Pay-per-click) strategies? I know I have!
You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors.
You have built was it possibly the best Adwords campaign you have ever done. Ever. (Mic drop)
I've been in the marketing world for a very...very...very long time. Everything from being a Marketing Manager who hires—and fires—marketing agencies, to now working for a web marketing agency. Working on both sides of the fence gave me the ability to be empathetic for each side.
But this blog isn't about me, it's about you, the client. Your needs, your goals and ultimately your successes.
Take this scenario; your current marketing agency does an excellent job at print, radio and billboard advertisements but probably isn't the best at digital marketing campaigns. And that's okay. It stands to reason that not every marketing/advertising agency is the best at everything.
Safe content sucks. It certainly isn’t a revolutionary statement. It’s actually a pretty obvious statement. However, the concept becomes extremely daunting when you think about applying it to your veterinary practice’s marketing plan. You’re probably thinking: “Damn it, Jim, I’m a Doctor, not a risk taker.” (if you got that reference, I like you already).
Imagine this scenario: You publish a blog on your prestigious and professional site about….
Dog crap.
Too often, business owners believe that if they create a website and put it on the world wide web, that customers will start flooding in.
This is usually not the case.
Sadly, some people get discouraged and give up on making their website a tool for converting visitors into leads and even customers. Others (namely you, because why else are you doing research) embrace the opportunity to make changes to their website to create a lead generating machine.
Where does one start to turn their website into the 24/7 sales person they know it can be?
I am often asked what the difference in cost is between pay-per-click (PPC) and organic SEO. As obvious as it is to me what the differences are, when I try to explain it to others who are not as "nerdy" as I am, often the response I get is the deer in the headlights look. Mostly people think that you have to pay for ads on Google, Bing, etc., and not for organic first page rankings. Not the case.
Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page placement for organic and PPC. I think that I may have finally found a way that helps people understand and that they can easily relate to- the cost of an athlete versus a non-athlete going to college.
Email marketing can be a business's best friend. Keeping in touch with your customers and promoting special events and new product releases are just a few of the perks email marketing can provide. But that same medium of communication can quickly turn into a "frenemy" (you know, a friend/enemy).
If you haven't ever used TripAdvisor, Yelp, or skimmed the reviews while shopping for products on Amazon...this article will be of no interest to you. But if you do, or better yet, if you're a business owner that is actively managing those review sites, you may want to read on.
A little background first (for those who are not in the know): If you are a current business owner, say a restaurant, landscape company or Chiropractic clinic, then you automatically have a profile on Yelp, TripAdvisor, Google and many other review sites out there. And the reviews your customers are posting are starting to become a more significant part of the success of your business every year.
Having inbound links to your website is one of the best ways to increase your page rankings with Google and other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?
The internet continues to shake up the world of copyright law. Most people don't know exactly what copyright infringement entails, and it's constantly getting them into BIG trouble.
One of the more popular cases over the years that ended up favorably was Lenz versus Universal Music Corp. In 2007, a very proud mother posted a video of her daughter lip syncing to a Prince song, then posted it on Youtube for all the world to enjoy. Universal Music Corp was not amused and forced Youtube to take the video down because they felt the mother's video violated their copyright of the song.
