Your website is only as good as the leads it generates for you. So if your site is only generating spam form submissions, or just one or two quality leads per quarter, it's time to address that issue.
Lucky for you, creating an effective landing page is fairly straightforward.
Wait, back up. What is a landing page you ask? In the digital marketing world, it is defined as:
a standalone web page distinct from your main website that has been designed for a single focused objective.