Inbound Marketing Blog

Nikki Wardle Nikki has a degree in Marketing from Boise State University and has been an Inbound Marketing Specialist at Tribute Media since 2014.

Are You Missing Marketing Leads from Your Website?

Posted by Nikki Wardle on Aug 9, 2016 9:00:00 AM

0 Comments

Your website is only as good as the leads it generates for you. So if your site is only generating spam form submissions, or just one or two quality leads per quarter, it's time to address that issue.

Lucky for you, creating an effective landing page is fairly straightforward.

 

Wait, back up. What is a landing page you ask? In the digital marketing world, it is defined as:

land・ing page

noun

a standalone web page distinct from your main website that has been designed for a single focused objective.

Pay-Per-Click vs. Organic: Explained

Posted by Nikki Wardle on Jul 20, 2016 4:46:48 PM

0 Comments

I am often asked what the difference in cost is between pay-per-click (PPC) and organic SEO. As obvious as it is to me what the differences are, when I try to explain it to others who are not as "nerdy" as I am, often the response I get is the deer in the headlights look. Mostly people think that you have to pay for ads on Google, Bing, etc., and not for organic first page rankings. Not the case.

Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page placement for organic and PPC. I think that I may have finally found a way that helps people understand and that they can easily relate to- the cost of an athlete versus a non-athlete going to college.

Oops! Facebook Did it Again

Posted by Nikki Wardle on Mar 30, 2016 9:30:00 AM

0 Comments

If you are a social media manager, (or simply manage multiple business Facebook pages as part of your job), then you probably have already realized that Facebook has made some pretty significant changes to how you manage and interact on Facebook as the business. Or more specifically, how you CAN'T interact on the platform as the business.

When Email Marketing Goes Bad

Posted by Nikki Wardle on Feb 1, 2016 4:19:22 PM

0 Comments

Email marketing can be a business's best friend. Keeping in touch with your customers and promoting special events and new product releases are just a few of the perks email marketing can provide. But that same medium of communication can quickly turn into a "frenemy" (you know, a friend/enemy).

Never Pay for People to Like You

Posted by Nikki Wardle on Oct 20, 2015 9:47:04 AM

0 Comments

If you haven't ever used TripAdvisor, Yelp, or skimmed the reviews while shopping for products on Amazon...this article will be of no interest to you. But if you do, or better yet, if you're a business owner that is actively managing those review sites, you may want to read on. 

A little background first (for those who are not in the know): If you are a current business owner, say a restaurant, landscape company or Chiropractic clinic, then you automatically have a profile on Yelp, TripAdvisor, Google+ and many other review sites out there. And the reviews your customers are posting are starting to become a more significant part of the success of your business every year. 

Content is King: That Includes Product Information

Posted by Nikki Wardle on Jul 27, 2015 9:00:00 AM

0 Comments

Now that you fully understand the importance of building quality inbound links (from my blog last week), we will move on to the next point from the "10 Ways to Increase Your Website's Performance:" Product Information.

There are few things worse than have a potential customer find your product online, and then losing them because they can't find the information on your product. Your potential customer has to find that information on another site. This exact travesty happens more than you may think.

Link Your Way to the Top

Posted by Nikki Wardle on Jul 13, 2015 1:35:00 PM

0 Comments

In my last blog, I went over why it is important to use compelling graphics in your blog posts and your website in general. I hope you found that helpful. Now we move on to Inbound Link from the "10 Ways to Increase your Website's Performace." Having inbound links to your website is one of the best ways to increase your page rankings with the Google and the other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?

Compelling Graphics Create Curiousity

Posted by Nikki Wardle on Jun 15, 2015 9:00:00 AM

0 Comments

Continuing on to the fourth point from "10 Ways to Increase your Website's Performace," we look at why using the right mix of compelling graphics will keep your visitors hooked, wanting more and even sharing more. Now when I say "graphics," I'm talking about infographics, stock photos and your images. So let's get started.

Get Noticed

Your website has great content. Perfect. But what if your stellar content is surrounded but dull, boring images... or even worse, no images at all.  Your website will be passed over time and time again. People are visual. They need visual queues to help them know what to expect your content to tell them. Keep in mind, you can over do it with images.

Mind Your Meta

Posted by Nikki Wardle on Jun 8, 2015 11:00:00 AM

0 Comments

Last week I went over why it is important to always keep your content evolving from the series "10 Ways to Increase your Website's Performance."  Today we are going to take a gander at what goes on behind the scenes and address site descriptions and tags.

Let's break down what they are and what roles they play in page rankings and overall SEO.

Site descriptions, a.k.a. Meta Description

The definition of a site description, also known as the meta description, is a snippet of HTML code in the web page header section. That is the technical definitions and is about a clear as mud for most people. A layman's definitions is that a meta description is a brief summary of what the website content is about.  When writing your meta description, keep it short. Seventy characters (including spaces) or under. I know that sounds short, but a well-written site description will easily fit that.

Tips to Avoid Copyright Infringement

Posted by Nikki Wardle on Jun 5, 2015 9:00:00 AM

0 Comments

The internet continues to shake up the world of copyright law. Most people don't know exactly what copyright infringement entails, and it's constantly getting them into BIG trouble. 

One of the more popular cases over the years that ended up favorably was Lenz versus Universal Music Corp. In 2007, a very proud mother posted a video of her daughter lip syncing to a Prince song, then posted it on Youtube for all the world to enjoy. Universal Music Corp was not amused and forced Youtube to take the video down because they felt the mother's video violated their copyright of the song.