Inbound Marketing Blog

Nikki Wardle Nikki has a degree in Marketing from Boise State University and has been an Inbound Marketing Specialist at Tribute Media since 2014.

5 Reasons Your Website isn't Converting Visitors Into Leads

Posted by Nikki Wardle on Nov 28, 2016 9:15:00 AM

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Too often, business owners believe that if they create a website and put it on the world wide web, that customers will start flooding in.

This is usually not the case.

Sadly, some people get discouraged and give up on making their website a tool for converting visitors into leads and even customers. Others (namely you, because why else are you doing research) embrace the opportunity to make changes to their website to create a lead generating machine.

Where does one start to turn their website into the 24/7 sales person they know it can be?

Good Leads > Traffic: What Really Matters When Choosing Keywords

Posted by Nikki Wardle on Oct 27, 2016 1:48:13 PM

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Client: "I want to rank for the keywords X, Y and Z."

Me: "Why do you want to rank for those specific keywords?"

Client: "Because that is what my product/service is..."

Me: "Ah, I see, but do your customers/potential customers use those keywords to search for your specific product/service...in your area?"

And that is a conversation I've had countless times over the years.

Keywords can be slippery little suckers to nail down. It's not just about ranking for keywords for the sake of generating any traffic; it's about getting ranked for the right keywords--the ones that your customers and potential customers enter into the all-knowing search box on Google.

Tools You Need to Fix & Prevent SEO Errors

Posted by Nikki Wardle on Oct 10, 2016 8:55:00 AM

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Your website might be the most beautiful in all the land, with content so rich it makes your competitors tremble in fear. That's great, but if the back end of your website runs like a 1985 Yugo, Google is likely to give your site the big thumbs down when it comes to organic search results.

But do not fret just yet. Google provides several tools that gives you everything (well, almost) you need to fix, and eventually prevent errors.

Are You Missing Marketing Leads from Your Website?

Posted by Nikki Wardle on Aug 9, 2016 9:00:00 AM

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Your website is only as good as the leads it generates for you. So if your site is only generating spam form submissions, or just one or two quality leads per quarter, it's time to address that issue.

Lucky for you, creating an effective landing page is fairly straightforward.

 

Wait, back up. What is a landing page you ask? In the digital marketing world, it is defined as:

land・ing page

noun

a standalone web page distinct from your main website that has been designed for a single focused objective.

Pay-Per-Click vs. Organic: Explained

Posted by Nikki Wardle on Jul 20, 2016 4:46:48 PM

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I am often asked what the difference in cost is between pay-per-click (PPC) and organic SEO. As obvious as it is to me what the differences are, when I try to explain it to others who are not as "nerdy" as I am, often the response I get is the deer in the headlights look. Mostly people think that you have to pay for ads on Google, Bing, etc., and not for organic first page rankings. Not the case.

Over time, I have attempted dozens of analogies to explain the differences between the costs of first-page placement for organic and PPC. I think that I may have finally found a way that helps people understand and that they can easily relate to- the cost of an athlete versus a non-athlete going to college.

Oops! Facebook Did it Again

Posted by Nikki Wardle on Mar 30, 2016 9:30:00 AM

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If you are a social media manager, (or simply manage multiple business Facebook pages as part of your job), then you probably have already realized that Facebook has made some pretty significant changes to how you manage and interact on Facebook as the business. Or more specifically, how you CAN'T interact on the platform as the business.

When Email Marketing Goes Bad

Posted by Nikki Wardle on Feb 1, 2016 4:19:22 PM

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Email marketing can be a business's best friend. Keeping in touch with your customers and promoting special events and new product releases are just a few of the perks email marketing can provide. But that same medium of communication can quickly turn into a "frenemy" (you know, a friend/enemy).

Never Pay for People to Like You

Posted by Nikki Wardle on Oct 20, 2015 9:47:04 AM

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If you haven't ever used TripAdvisor, Yelp, or skimmed the reviews while shopping for products on Amazon...this article will be of no interest to you. But if you do, or better yet, if you're a business owner that is actively managing those review sites, you may want to read on. 

A little background first (for those who are not in the know): If you are a current business owner, say a restaurant, landscape company or Chiropractic clinic, then you automatically have a profile on Yelp, TripAdvisor, Google+ and many other review sites out there. And the reviews your customers are posting are starting to become a more significant part of the success of your business every year. 

Content is King: That Includes Product Information

Posted by Nikki Wardle on Jul 27, 2015 9:00:00 AM

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Now that you fully understand the importance of building quality inbound links (from my blog last week), we will move on to the next point from the "10 Ways to Increase Your Website's Performance:" Product Information.

There are few things worse than have a potential customer find your product online, and then losing them because they can't find the information on your product. Your potential customer has to find that information on another site. This exact travesty happens more than you may think.