Inbound Marketing Blog

Nikki Wardle Nikki has a degree in Marketing from Boise State University and has been an Inbound Marketing Specialist at Tribute Media since 2014.

Link Your Way to the Top

Posted by Nikki Wardle on Jul 13, 2015 1:35:00 PM

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In my last blog, I went over why it is important to use compelling graphics in your blog posts and your website in general. I hope you found that helpful. Now we move on to Inbound Link from the "10 Ways to Increase your Website's Performace." Having inbound links to your website is one of the best ways to increase your page rankings with the Google and the other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?

Compelling Graphics Create Curiousity

Posted by Nikki Wardle on Jun 15, 2015 9:00:00 AM

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Continuing on to the fourth point from "10 Ways to Increase your Website's Performace," we look at why using the right mix of compelling graphics will keep your visitors hooked, wanting more and even sharing more. Now when I say "graphics," I'm talking about infographics, stock photos and your images. So let's get started.

Get Noticed

Your website has great content. Perfect. But what if your stellar content is surrounded but dull, boring images... or even worse, no images at all.  Your website will be passed over time and time again. People are visual. They need visual queues to help them know what to expect your content to tell them. Keep in mind, you can over do it with images.

Mind Your Meta

Posted by Nikki Wardle on Jun 8, 2015 11:00:00 AM

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Last week I went over why it is important to always keep your content evolving from the series "10 Ways to Increase your Website's Performance."  Today we are going to take a gander at what goes on behind the scenes and address site descriptions and tags.

Let's break down what they are and what roles they play in page rankings and overall SEO.

Site descriptions, a.k.a. Meta Description

The definition of a site description, also known as the meta description, is a snippet of HTML code in the web page header section. That is the technical definitions and is about a clear as mud for most people. A layman's definitions is that a meta description is a brief summary of what the website content is about.  When writing your meta description, keep it short. Seventy characters (including spaces) or under. I know that sounds short, but a well-written site description will easily fit that.

Tips to Avoid Copyright Infringement

Posted by Nikki Wardle on Jun 5, 2015 9:00:00 AM

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The internet continues to shake up the world of copyright law. Most people don't know exactly what copyright infringement entails, and it's constantly getting them into BIG trouble. 

One of the more popular cases over the years that ended up favorably was Lenz versus Universal Music Corp. In 2007, a very proud mother posted a video of her daughter lip syncing to a Prince song, then posted it on Youtube for all the world to enjoy. Universal Music Corp was not amused and forced Youtube to take the video down because they felt the mother's video violated their copyright of the song.

Is Your Content Always Evolving?

Posted by Nikki Wardle on Jun 1, 2015 9:00:00 AM

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"Search engines love content." We have made that comment over and over throughout the years. Search engines like GoogleYahoo and Bing use your content to connect it to people who are searching for you or your service. The more quality content you have on your website, the greater the chance your site will be indexed by the three major search engines. 

Having quality content on your site is only the first step. Your content must always be evolving. 

Why?

People evolve. Their habits evolve. Their needs evolve. 

Your Core Site Content

Posted by Nikki Wardle on May 18, 2015 9:00:00 AM

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Back in February we shared with you the 10 ways to increase your website's performance and gave you a little snippet of information for each tip. Today starts a series where I will dive deeper into each subject so you know WHY each of the 10 points are so important. 

Search engines love content; we've already established this in the blog from February. Search engines like Google, Yahoo and Bing index your site by keywords throughout your site content.  But what exactly does that mean?

B2B Marketing DONE RIGHT

Posted by Nikki Wardle on May 11, 2015 10:14:36 AM

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We talk a lot about business to consumer(B2C) marketing. But what about business to business(B2B)? What are the difference in a marketing strategy when selling to businesses as opposed to selling to Tom, Dick or Harry? Well, I'll tell you what the differences are, not much. Consider the old adage - Apples to Apples.

When you are marketing your product or server to businesses, remember that real people make up that business, and appealing to those real people is what is important. Just like in B2C, the selling point of your service or product to a business is "how does it help me?" (As in, the how your product/service makes a business more profitable/productive.)  

Securing Your Website and Search Rankings

Posted by Nikki Wardle on May 4, 2015 11:09:37 AM

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Almost a year ago, Google made an announcement on its Webmaster blog that HTTPS will start being used as a search ranking signal. Their reasoning is that Google would like to see more security on the web to deter hackers. But what exactly does that mean, "HTTPS," for those of us who don't do on-line transactions or collect sensative information?

HTTPS vs. HTTP

First, let us address what exactyly HTTP and HTTPS are. Here is what it looks like:

http://www.yourwebsite.com (no encryption)
https://www.yourwebsite.com (site is encrypted)

Has Professional Integrity Really Gone the Way of the DoDo Bird?

Posted by Nikki Wardle on Apr 28, 2015 9:00:00 AM

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During my many, many years as a professional in the work place, I often wonder in amazement at the complete disrespect and lack of integrity some businesses promote. When leaving elementary school for good, I naturally assumed the days of "liar, liar, pants on fire" were over. Alas, I was wrong.

Maybe everyone has forgotten what professional integrity mean. Lets review. Professional integrity can be best stated as the uncompromising adherence to moral and ethical principles; soundness of moral character and honesty.

SEO Consulting & Your Business

Posted by Nikki Wardle on Apr 27, 2015 10:34:00 AM

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Small business owners should always focus on their core skill, what they do best. Smart business owners delegate responsibilities that they themselves are not so skilled at, giving them to others who have the needed knowledge base. Functions like bookkeeping, IT support, and janitorial services are a few that are often times outsourced. But don't forget your website and your SEO (Search Engine Optimization) strategy.

Too many times we see businesses try to handle their web marketing in-house, and then because frustrated and discouraged when their business doesn't show up on the first page of Google or other search engines. This type of scenario leads to abandoning all web marketing, or turning to tactics that will get you de-listed from major search engines.