Inbound Marketing Blog

Nikki Wardle Nikki has a degree in Marketing from Boise State University and has been an Inbound Marketing Specialist at Tribute Media since 2014.

Your Core Site Content

Posted by Nikki Wardle on May 18, 2015 9:00:00 AM

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Back in February we shared with you the 10 ways to increase your website's performance and gave you a little snippet of information for each tip. Today starts a series where I will dive deeper into each subject so you know WHY each of the 10 points are so important. 

Search engines love content; we've already established this in the blog from February. Search engines like Google, Yahoo and Bing index your site by keywords throughout your site content.  But what exactly does that mean?

B2B Marketing DONE RIGHT

Posted by Nikki Wardle on May 11, 2015 10:14:36 AM

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We talk a lot about business to consumer(B2C) marketing. But what about business to business(B2B)? What are the difference in a marketing strategy when selling to businesses as opposed to selling to Tom, Dick or Harry? Well, I'll tell you what the differences are, not much. Consider the old adage - Apples to Apples.

When you are marketing your product or server to businesses, remember that real people make up that business, and appealing to those real people is what is important. Just like in B2C, the selling point of your service or product to a business is "how does it help me?" (As in, the how your product/service makes a business more profitable/productive.)  

Securing Your Website and Search Rankings

Posted by Nikki Wardle on May 4, 2015 11:09:37 AM

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Almost a year ago, Google made an announcement on its Webmaster blog that HTTPS will start being used as a search ranking signal. Their reasoning is that Google would like to see more security on the web to deter hackers. But what exactly does that mean, "HTTPS," for those of us who don't do on-line transactions or collect sensative information?

HTTPS vs. HTTP

First, let us address what exactyly HTTP and HTTPS are. Here is what it looks like:

http://www.yourwebsite.com (no encryption)
https://www.yourwebsite.com (site is encrypted)

Has Professional Integrity Really Gone the Way of the DoDo Bird?

Posted by Nikki Wardle on Apr 28, 2015 9:00:00 AM

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During my many, many years as a professional in the work place, I often wonder in amazement at the complete disrespect and lack of integrity some businesses promote. When leaving elementary school for good, I naturally assumed the days of "liar, liar, pants on fire" were over. Alas, I was wrong.

Maybe everyone has forgotten what professional integrity mean. Lets review. Professional integrity can be best stated as the uncompromising adherence to moral and ethical principles; soundness of moral character and honesty.

SEO Consulting & Your Business

Posted by Nikki Wardle on Apr 27, 2015 10:34:00 AM

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Small business owners should always focus on their core skill, what they do best. Smart business owners delegate responsibilities that they themselves are not so skilled at, giving them to others who have the needed knowledge base. Functions like bookkeeping, IT support, and janitorial services are a few that are often times outsourced. But don't forget your website and your SEO (Search Engine Optimization) strategy.

Too many times we see businesses try to handle their web marketing in-house, and then because frustrated and discouraged when their business doesn't show up on the first page of Google or other search engines. This type of scenario leads to abandoning all web marketing, or turning to tactics that will get you de-listed from major search engines.

Link Building 101

Posted by Nikki Wardle on Apr 23, 2015 9:00:00 AM

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A lot has changed since I got into link building a few years ago – link exchange is dead, ad banners are no longer all about gaining referral traffic, and buying links is more dangerous than ever before. Because of the changes mentioned and a whole load of others, the bulk of link builders don’t like to give away their secrets to sourcing links, even though it’s all pretty much the same at most agencies.

5 Reasons to Embrace Social Media

Posted by Nikki Wardle on Apr 20, 2015 9:41:00 AM

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Social media is an intricate part of our world, personally and professionally. People now expect companies to post new and interest information relevent to their industry and company.

  1. Social media is an important SEO tool. Links from social media are playing an increasingly important role in your site's search position. Since 80% of consumer purchases start with search, this reason alone is a good argument for embracing social media.

Is Google Adwords Right for You? (Part I)

Posted by Nikki Wardle on Apr 14, 2015 3:17:00 PM

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Deciding to run an online advertising campaign online is not a decision that should be taken lightly. There are 3 fundamental considerations. Are your customers online? Are they using Google as their search engine? (Okay, the answer to the second question is yes because everybody uses Google)

Next, you have to determine if your website is ready to for you to run an online Adwords campaign. Is your website mobile responsive? (we will discuss why mobile responsive is now imperative in future blogs). Is your website, and more specifically your landing pages, optimized for the campaign(s) you want to run?

Which Social Media Sites Should My Business Be Using?

Posted by Nikki Wardle on Apr 13, 2015 8:30:00 AM

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All social networks are not created equal, which is a good thing. Different social platforms cater to specific audiences. To answer the question quite simply, the social media networks you should be on are the the ones your customers and prospective customers are on.

Below are the social platforms you should think about joining in order to achieve three things:

  • Increase your online presence
  • Connect with colleagues
  • Help drive customers to your website

Track Your Google Ranking

Posted by Nikki Wardle on Apr 7, 2015 9:12:15 AM

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Ever wonder what page of a Google search your website shows up on when people type in keywords related to your industry into the search box?

Well there are some great tools out there (some free, some not) that can help you find out that information. Tracking how your site moves up and down in page ranking can give you an insight into how well you are implementing your search engine optimization strategies.