Inbound Marketing Blog

Nikki Wardle Nikki has a degree in Marketing from Boise State University and has been an Inbound Marketing Specialist at Tribute Media since 2014.

Website Content: What Google Cares About

Posted by Nikki Wardle on Apr 28, 2017 9:52:00 AM

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You and Google have something in common: you both love fresh, quality content that is full of substance, easily digestible and relevant. Content that is relatable, thought-provoking and maybe elicits a bit of emotion. Content that speaks to the reader, not at the reader.

Sadly, a majority of the content companies produce on a daily basis is just not the quality content people will engage with. It’s dull, with very little substance and has a very me-me-me focus. It's no wonder fake news sites easily captured the majority of readers' attention. But that issue is another blog altogether.

Why Track Competitor Pay-Per-Click (PPC) Campaigns?

Posted by Nikki Wardle on Apr 19, 2017 8:43:00 AM

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Have you ever wanted to be a fly on the wall at your top competitor’s office when they plan their PPC (Pay-per-click) strategies? I know I have!

You should always be knowledgeable about what your online competitors are doing. But if you're not into espionage, there are other effective ways to keep your eye on your competitor's strategies. And here is something else to consider: your offline competitors are not always your online competitors. 

There Are No Winners When Marketing Agencies Can't Work Together

Posted by Nikki Wardle on Mar 8, 2017 12:26:00 PM

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I've been in the marketing world for a very...very...very long time. Everything from being a Marketing Manager who hires—and fires—marketing agencies, to now working for a web marketing agency. Working on both sides of the fence gave me the ability to be empathetic for each side.

But this blog isn't about me, it's about you, the client. Your needs, your goals and ultimately your successes.

Take this scenario; your current marketing agency does an excellent job at print, radio and billboard advertisements but probably isn't the best at digital marketing campaigns. And that's okay. It stands to reason that not every marketing/advertising agency is the best at everything.

5 Reasons Your Website isn't Converting Visitors Into Leads

Posted by Nikki Wardle on Nov 28, 2016 9:15:00 AM

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Too often, business owners believe that if they create a website and put it on the world wide web, that customers will start flooding in.

This is usually not the case.

Sadly, some people get discouraged and give up on making their website a tool for converting visitors into leads and even customers. Others (namely you, because why else are you doing research) embrace the opportunity to make changes to their website to create a lead generating machine.

Where does one start to turn their website into the 24/7 sales person they know it can be?

Good Leads > Traffic: What Really Matters When Choosing Keywords

Posted by Nikki Wardle on Oct 27, 2016 1:48:13 PM

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Client: "I want to rank for the keywords X, Y and Z."

Me: "Why do you want to rank for those specific keywords?"

Client: "Because that is what my product/service is..."

Me: "Ah, I see, but do your customers/potential customers use those keywords to search for your specific product/service...in your area?"

And that is a conversation I've had countless times over the years.

Keywords can be slippery little suckers to nail down. It's not just about ranking for keywords for the sake of generating any traffic; it's about getting ranked for the right keywords--the ones that your customers and potential customers enter into the all-knowing search box on Google.

Tools You Need to Fix & Prevent SEO Errors

Posted by Nikki Wardle on Oct 10, 2016 8:55:00 AM

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Your website might be the most beautiful in all the land, with content so rich it makes your competitors tremble in fear. That's great, but if the back end of your website runs like a 1985 Yugo, Google is likely to give your site the big thumbs down when it comes to organic search results.

But do not fret just yet. Google provides several tools that gives you everything (well, almost) you need to fix, and eventually prevent errors.

Are You Missing Marketing Leads from Your Website?

Posted by Nikki Wardle on Aug 9, 2016 9:00:00 AM

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Your website is only as good as the leads it generates for you. So if your site is only generating spam form submissions, or just one or two quality leads per quarter, it's time to address that issue.

Lucky for you, creating an effective landing page is fairly straightforward.

 

Wait, back up. What is a landing page you ask? In the digital marketing world, it is defined as:

land・ing page

noun

a standalone web page distinct from your main website that has been designed for a single focused objective.