Inbound Marketing Blog

Are You Guilty of These Social Media Taboos?

Posted by Sarah Wai on Aug 14, 2017 7:00:00 AM

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Social media is an incredible tool that allows you to connect instantaneously with users all over the world in the blink of the eye. Increasingly, businesses are utilizing social media as a way to connect with clients and prospects. However, what many professionals don't realize is: it’s all too easy to commit social media taboos and not even know it!

Why does this matter? Because, believe it or not, you can be penalized, or receive flak or kickback from these, and you definitely want to avoid that. Read on to discover six of the most common taboos we've identified that can harm you.

Twitter Basics: How Businesses Use the Popular Social Media Platform

Posted by Sarah Wai on Oct 14, 2016 11:10:00 AM

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Once, I was sitting in on a marketing class (that I had admittedly not signed up for), listening to a professor give a lecture on social media and the impact it has on society and the business world. About 40 minutes into the lecture, an older student raised his hand and said, "Everyone knows that social media is just for millennials. How can it possibly be useful for businesses?"

The professor, who was in his early 60s, replied, "Is it? Then why do I have ads popping up on my news feed targeted at old balding men like me?"

Why Your Business Should be Tweeting

Posted by Robert Wulff on Mar 6, 2015 9:00:00 AM

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Twitter can improve your business. Twitter is an interactive information distribution method that can be very effective when used as an advertising medium. The number of businesses that regularly use Twitter to communicate to their target audience is growing daily at an exponential rate, which is why many businesses are getting a grasp on social media management. In the next three posts, I will explain how Twitter can improve your business and how to use it effectively as a marketing and sales tool.

5 ways your company can benefit from Twitter:

Customer Service in the Twitterverse
Having a dedicated twitter account for your company opens a line of instant communication between you and your clients. Over Twitter, you can provide basic tech support, answer sales questions and respond to feedback about your company and its products and services.

Social Media - Everything Will All Be Okay

Posted by Wally Narwhal on Feb 4, 2014 5:44:00 PM

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You’ve identified which social media platforms will work for you and created several accounts. Now you are completely overwhelmed. You have to check them every day and write clever posts, not to mention you have to interact with your followers. What if it was easier? It can be and here’s how.

Write In Advance

Separate out all of your networks and decide the kind of content you would like on each one. Then start writing. We recommend writing posts for an entire month. This way you get it out of the way and you can focus on other things. This content will be the foundation of the platform. You will make sure you have at least one great post a day.

Which Platform is Right for Me?

Posted by Wally Narwhal on Jan 22, 2014 5:05:00 PM

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You have established your business and what you want your brand to be. Now is time to decided which social media platforms make sense for you and your business. Here at Tribute Media we use Facebook, Twitter, LinkedIn, Pinterest, Google +, and YouTube. We have all of these accounts, but the ones that we use the most are definitely Facebook and Twitter. These platforms are where our customer base is. We are a web design and marketing agency so these platforms make sense for our business.

Using the Direct Message

Posted by Wally Narwhal on Nov 14, 2013 11:38:00 AM

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We have been watching Twitter evolve its direct message system into a marketing and engagement tool. Twitter is a platform that businesses are expected to be using. It’s important to stay on top of the latest features of site and how to use them effectively. The newest feature is the transformation of Direct Messages (DM).The feature is called @TwitterAdTips that’s specifically built for Twitter’s advertisers. It promises “personalized tips to improve your Twitter Ads account performance.” And it’s going to share those tips via Direct Messages.

They are starting to change what the Direct Message (DM) system can do.

Social Media and the Speed of Communication

Posted by Corey Smith on Nov 6, 2012 7:51:00 PM

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I felt that it might be appropriate to speak to the nature of communication and how it has evolved over the course of humanity. By communication, I’m not referring to the evolution of interaction in the linguistic sense, but rather how the spread of communication via media and news has evolved over the years.

Social media is an intricate part of our world, personally and professionally. People now expect companies to post new and interesting information relevent to their industry and company.

Going Social: Taking Your Brand to the Masses

Posted by Wally Narwhal on Nov 1, 2012 7:55:00 PM

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We have reached a point where we can no longer consider Social Media the new trend in marketing. Plenty of brands have taken their marketing efforts to Facebook and Twitter, and while new social platforms continue to arise, such as Pinterest, it doesn’t mean that there is some new magic to it. Social Media is about being social, and if you aren’t taking the time to engage, then you aren’t doing Social Media correctly.

Whether you have a new product, brand, podcast or startup, Social Media allows you to connect with others and get acquainted, unlike any medium has ever allowed before. You can engage in personal conversations, receive feedback, and make important announcements that reach a significant number of people who are already interested in what you have to say. However, simply blasting out information and not putting the proper time and energy into your social media accounts could have a very negative effect on how your brand is viewed.