LinkedIn is a great social media platform. You can engage with your clients on a more professional level. It’s also a great place to network and meet people in your same field. One thing we have realized is the importance of a multi-touch strategy on LinkedIn groups. Whether you’re simply accepting a LinkedIn users’ request to join a group or connecting with someone in the same industry, you want to keep the conversation going.
Here are four steps to make sure that happens:
1. The Initial Message
Don’t just accept their request. Offer them a “Welcome” note.
Don’t be afraid to get personal. People are more likely to engage with you if they feel like you’re really putting yourself out there.
It’s a wonderful idea to offer those who request to join our groups a link to your latest blog post or article that would benefit them based on the information provided in their profile.
2. Share Relevant Content
Your content should be relevant.
Each of your social media platforms should be relevant to each other. You need to have a clear objective and a clear voice.
It’s a good idea to subscribe to online publications that catch your interest and share articles with group members.
3. Engaging With Existing Posts
Adding new discussions, promos or job posts to your LinkedIn groups is good.
Also remember to engage with existing content.
One of the best ways to connect with others on LinkedIn is to offer your knowledge and expertise.
Skim through older posts and connect with people that have posted a question.
You may have the answer or you can refer them to someone else/a company that does.
4. Build Connections
Connecting with someone on LinkedIn is about the value in your contacts. You want to make meaningful relationships on LinkedIn.
Think about questions within your industry and post it in a group.
See how others react.
Pay close attention to those that respond.
Make sure to send top influencers a thank you note for engaging.