Inbound Marketing Blog

Wally Narwhal Wally overseas (get it?) fun and silliness at Tribute Media as the company's acting mascot and unicorn of the sea.

Generating Traffic to Your Website

Posted by Wally Narwhal on Jul 28, 2014 11:42:00 AM

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One of the major concerns for business owners that have a web presence is generating a fair amount of traffic to their websites. There are certain goals that business owners set when operating on the web which can include users filling out a contact form, signing up for a newsletter, or buying products online. None of these goals will be realized if traffic doesn’t find itself on a website. That is why the first step in getting a conversion is having users get to your site.

Traffic to a website can be generated numerous ways. It can happen both organically or through paid advertising online. There are also myriad ways that it can be generated through offline means. Whatever method your business chooses, understand that traffic doesn’t mean you will be getting a conversion. Although this is true, the more traffic that comes to your site, the greater chance you will have to get a conversion out of more people.

How to Recover from Google Penalties

Posted by Wally Narwhal on Jul 22, 2014 3:39:00 PM

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Google is notorious for changing things up and, in the end, it makes for a better experience for the end user, the searcher. Google doesn’t change their algorithm to upset business owners, but they do understand there can be some frustration when it comes to getting penalties from Google once they release a new algorithm. There are two ways you can be penalized from Google: Google doesn’t find value in your website or Google discovers a violation of its Webmaster Guidelines. Being penalized by Google doesn’t just mean dropping in rankings; sometimes this means being delisted altogether from any search on Google. A lot of companies fall for the “rank number one today on Google” scams and are left with penalties and even delisting of their business website. 
 
Don’t worry, there are ways to combat these penalties and continue being found by potential customers on Google.

The Top Five Not-so-Obvious Reasons to Outsource Marketing

Posted by Wally Narwhal on Jul 15, 2014 3:27:00 PM

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Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to dump a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned by these big brands.

The Power of Online Communities and Crowdsourcing

Posted by Wally Narwhal on Jul 8, 2014 7:57:00 PM

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Community building is a necessary component of being successful online. The stronger the community you have, the more likely it is that you will be able to sustain your online business, whether you are selling goods online, making money through advertising revenue or selling a service. Having a strong brand is key on the web, especially with so many other businesses vying for that coveted spot as the leader of a specific industry or niche.

What Should Be Included in a Marketing Budget?

Posted by Wally Narwhal on Jul 1, 2014 7:55:00 PM

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Now that you understand how important a marketing plan is (Hint: see our previous blog), and you have started putting together a marketing plan, you might be asking yourself what you need to include in your marketing budget. The answer for this will depend entirely on the type of business that you currently operate and the audience that you are targeting. 
When a company says they don’t have or need a marketing budget, they might be overlooking what is actually included.

The Importance of a Comprehensive Marketing Plan

Posted by Wally Narwhal on Jun 3, 2014 7:45:00 PM

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Regardless of where you are marketing your business, be it on the Web, with traditional offline techniques, or a combination of the two, it is vital that you take the time to have a comprehensive plan in place. This plan should outline a number of different areas, including the overall strategy you put in place, your target audience, what you hope to accomplish through your marketing efforts, and a competitive analysis, just to name a few. Many businesses that market themselves fail to create their marketing plan, and thus, miss out on a number of opportunities to improve their campaigns as time goes on.

Making the Case for Google+

Posted by Wally Narwhal on May 27, 2014 7:48:00 PM

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Google+ may just seem like another social network to keep with in the grand scheme of things. With the continuing decrease in organic reach on social platforms such as Facebook, Google+ is gaining quite a bit of traction for businesses that are looking to expand their audience without having to dump money into advertising. Google has made it a point to seamlessly integrate Google+ with their other platforms such as Gmail and YouTube, allowing users to access all of their platforms with one Google account. Odds are that you already have a Google+ profile, even if you aren’t currently utilizing it in the way that Google would like to see.

5 Tips for Growing Your New Business

Posted by Wally Narwhal on May 7, 2014 7:39:00 PM

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When it comes to running a business some things can only be learned through experience. When your new business grows by leaps and bounds overnight, nothing can prepare you to navigate that kind of rapid company expansion quite like being in the trenches. Through our own journey in growing a company from zero to twenty, we have a couple good lessons worth sharing:

Optimizing a Landing Page for Conversions

Posted by Wally Narwhal on May 6, 2014 7:33:00 PM

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If you are trying to run an effective online advertising campaign of any kind, then it certainly pays to look into creating a good landing page experience for your potential customers. A landing page is simply a stand alone page that is created for a specific purpose of converting a potential customer that is geared toward a specific ad group or campaign. While a conversion can mean many different things, the conversion rate of your ad campaign is a definitive number that can mean the difference between a successful and unsuccessful campaign.