When looking at both traditional marketing and digital marketing, there are many similarities between the two that hold true to general marketing principles. Although digital marketing takes place on the Internet, there are many lessons and techniques that cross over from the traditional marketing standpoint that still apply. In fact, consumer behavior and purchase decisions have become more complex due to the nature of the Internet and being able to do vast amount of research simply by researching something online.
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We have long been inundated with offerings for Google Plus, Google’s very own take on social media, in the recent years. Google is known for quite a few things in the world, and making social media a priority has been at the top of their list for quite some time. While a far cry away from other juggernauts like Facebook and Twitter, Google can offer a unique perspective to businesses in terms of branding and getting a message to a particular audience. For those that thought Google Plus would just fade into the distance were just proven wrong as Google has launched its new take on helping businesses succeed with their new social platform.
In June, Google announced Google My Business. The plan is to integrate all of what Google has to offer and gear it toward small business owners. This includes local search results, a Google Plus page for businesses, and the myriad Google Apps that business owners have come to love. Just as people thought Google may pull the plug on their take on social media, they just made it easier to use and more efficient.
One of the major concerns for business owners that have a web presence is generating a fair amount of traffic to their websites. There are certain goals that business owners set when operating on the web which can include users filling out a contact form, signing up for a newsletter, or buying products online. None of these goals will be realized if traffic doesn’t find itself on a website. That is why the first step in getting a conversion is having users get to your site.
Traffic to a website can be generated numerous ways. It can happen both organically or through paid advertising online. There are also myriad ways that it can be generated through offline means. Whatever method your business chooses, understand that traffic doesn’t mean you will be getting a conversion. Although this is true, the more traffic that comes to your site, the greater chance you will have to get a conversion out of more people.
Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to dump a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned by these big brands.
Community building is a necessary component of being successful online. The stronger the community you have, the more likely it is that you will be able to sustain your online business, whether you are selling goods online, making money through advertising revenue or selling a service. Having a strong brand is key on the web, especially with so many other businesses vying for that coveted spot as the leader of a specific industry or niche.
When a business first unveils their social media presence to the world, it may have the best looking graphics, the best content production, and the best social media strategy. One thing this new social media presence is missing, however, is followers. Followers come in a variety of forms including Facebook likes, Twitter followers, LinkedIn connections and all have the ultimate use in social media: they see and engage with the content your provide. Without anyone seeing the content you are producing, it’s simply evaporating into the social media æther, never to be seen again.