When we talk in terms of broadening our horizons the web, we sometimes forget the classic platforms and mediums that have been around since the beginning. In the process of analyzing your current position on the Internet, you should take inventory of where your brand currently exists and where untouched opportunities still lie. Most companies today have a Facebook presence, and some have even ventured onto Twitter and Instagram. Although being innovative on social media is important, it’s also worth it to go back to the basics.
A well-known platform that sometimes gets buried underneath the fads is YouTube. Companies have the ability to start a YouTube channel that will allow potential customers to watch videos of trainings, webinars, and other interesting visuals that you wish to share with customers. Depending on the industry, your YouTube channel can become one of the most important aspects of your social media marketing.
To create and maintain your YouTube channel:
- Create and Customize your Channel- The first step you’ll need to accomplish is to login with a Google account and create the channel itself. From here, you can add channel art that sets you apart from other brands and companies in your industry. Try and use artwork that draws your viewer’s attention and includes your channel’s name.
- Choose your First Video- For your first video, you’ll want to choose a subject that is relevant to your industry and your business. Also, it’s a good idea to choose a subject that you’re well versed in and can talk about extensively. Upload the video and you’re official!
- Get Ideas from the Big Players- If you’re running out of ideas and different ways to be creative, look to other videos and channels to gain ideas. It’s always a good idea to see which ideas are most innovative and use that energy to create something on your channel. Adding new videos to your channel shouldn’t be a chore, but should be an organic process.
- Choose the Right Tags- By choosing the right tags for you videos, you’re making it easier to be found in search. This helps in filtering results on both YouTube and Google search, so you should be using around 4-6 tags per video. Be specific, but not so specific that you’re only attracting a niche portion of the market.
Start a YouTube channel and engage users on a level that you haven’t explored before. Have fun building your brand and your reputation!