Inbound Marketing Blog

Nikki Wardle Nikki has a degree in Marketing from Boise State University and has been an Inbound Marketing Specialist at Tribute Media since 2014.

How to Set Pay-Per-Click Budgets & Organize Campaigns

Posted by Nikki Wardle on Oct 18, 2018 9:22:05 AM

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Using pay-per-click is a great way to support your organic search engine marketing efforts and focus on keywords and topics that might be harder to rank for due to competition or if you are trying to attract visitors to a specific offer or event. That being said, it can be downright frustrating to determine how much of your marketing budget you should commit to any specific PPC campaign, because unlike companies like Google, Amazon, or Facebook, chances are, you don't have unlimited funds.

What is the best way to set budgets for ad spend and allocate specific amounts for individual campaigns?

It's easier than you think.

Hire the Pros - Get the Results

Posted by Nikki Wardle on Aug 22, 2018 5:26:12 PM

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When Google AdWords first launched in 2000 (they have since rebranded and are now known as Google Ads), the interface was simple and it didn't take much to start a campaign.

Oh, how times have changed.

In the almost 2 decades since the inception of Google Ads, Google has added multiple campaign types, keyword match types, and bidding strategies, and so much more to the mix that it can make your head spin. Now there are hundreds of possible combinations in which to build a campaign.

What Can Google Analytics Do for Me

Posted by Nikki Wardle on Jan 26, 2018 11:56:00 AM

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As long as there have been websites on the internet, there have been people surprised that they can't just put up a website and immediately have visitors flock to their URL. 

Building a website is just a first step. Now, you must appease the search engine gods so that your super awesome site can be on page one of the SERPs (Search Engine Results Page) when users are looking for your product or service.

So how does one go about getting such data?

Google Analytics, of course.

PPC vs SEO - The showdown

Posted by Nikki Wardle on Jan 17, 2018 2:38:00 PM

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 "Should my business be using Pay-Per-Click (PPC) ads or an organic Search Engine Optimization (SEO) strategy?" I get that question all the time. And of course, my answer is, "It depends. What are your goals?"

What? You mean it's not a straight "yes" or "no." Of course not. The answer is significantly dependent on what your company goals are. Are you selling a new product or service? Is there a great deal of education involved in purchasing your product or service? Is there a significant barrier to entry for your product? Are you well-known in your industry? These are just a few of the questions you need to answer before looking at PPC or SEO.

Use HeatMap Software to Improve Website User Experience

Posted by Nikki Wardle on Jan 15, 2018 8:21:00 AM

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Imagine this scenario: You have spent three to four months planning your new website or redesign, hired the best website development and marketing team around. You and your team have spent countless hours designing the layout with all of the best-practices in mind. Workflows have been carefully thought out and implemented. In short, you have designed your website to effortlessly guide your users through the buyer's journey and convert them into customers and delight them into becoming raving fans.