---
title: Tribute Media | Inbound Marketing Blog | Corey Smith (3)
description: Corey Smith is the founder of Tribute Media and serves as the Managing Director for Tribute Media. He is also the VP of Web & Creative for Hawke Media. (3)
---
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# Inbound Marketing Blog
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Corey Smith Corey Smith is the founder of Tribute Media and serves as the Managing Director for Tribute Media. He is also the VP of Web & Creative for Hawke Media.
## [6 Questions to Ask Before Any Web Development Project](https://www.tributemedia.com/blog/the-six-questions-to-ask-before-any-web-development-project)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Aug 1, 2021 9:00:00 AM
[ ](https://www.tributemedia.com/blog/the-six-questions-to-ask-before-any-web-development-project)
Choosing the right [web developer](https://www.tributemedia.com/web-development) for your web project can be a daunting process. I am confident that often time the reason why companies tolerate a sub-par website is because they simply don’t know where to go to get the right developer.
## [Understanding Conversion Rate Optimization](https://www.tributemedia.com/blog/conversion-rate-optimization)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Jun 16, 2021 2:12:00 PM
[ ](https://www.tributemedia.com/blog/conversion-rate-optimization)
For as long as business owners have had a location to hang their sign, they have tried to find more and more ways to get more and more people to buy from them.
What usually happens is that businesses (even experienced marketers) will simply create a punchlist of tactics that they think are important to do — if they do they’ll get sales.
## [Understanding the Domain Name System (DNS)](https://www.tributemedia.com/blog/understanding_domain_name_system_dns)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Feb 3, 2020 7:20:00 PM
[ ](https://www.tributemedia.com/blog/understanding_domain_name_system_dns)
DNS stands for the Domain Name System. The DNS records tell the internet where to send your internet traffic. The most common are address (A) records, CNAME records, name server (NS) records, and mail exchange (MX) records. This article will take a look at each of these.
Many web developers simply tell their clients to point the Name Server Record to the new host and you let the web developer manage that for you.
So, what does this mean for you? How do you know what you should do to maintain functionality of your site and your email? Bear in mind that my descriptions below are what I tell my my clients, but I think everyone should understand these details.
## [5 Compelling Reasons to Outsource Web Marketing](https://www.tributemedia.com/blog/top-five-not-so-obvious-reasons-to-outsource-marketing)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Sep 3, 2019 3:27:00 PM
[ ](https://www.tributemedia.com/blog/top-five-not-so-obvious-reasons-to-outsource-marketing)
Making the decision to outsource your business’s marketing efforts can be very difficult. Handing off the reins to an outside company can be scary, especially for small businesses that don’t have the resources to put a ton of money into their marketing efforts. We can’t all afford to run campaigns like Coca-Cola, Sony or Starbucks. However, there are many things to be learned from these big brands.
## [How Your Company's Focus on a Primary Objective Contributes to Success](https://www.tributemedia.com/blog/whats-your-primary-objective)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Apr 5, 2019 3:46:00 PM
[ ](https://www.tributemedia.com/blog/whats-your-primary-objective)
When I look at the successes and failures in business, I think I have found consistency between them.
The successful businesses remember their primary objective and the businesses that fail have forgotten what they are working for. Their efforts are misplaced because they forgot the reasoning and goals behind their efforts.
Let's put a practical example with this concept.
## [18 Hubspot Academy Certifications: The Rundown](https://www.tributemedia.com/blog/hubspot-academy-certifications-the-rundown)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Jan 29, 2018 2:45:39 PM
[ ](https://www.tributemedia.com/blog/hubspot-academy-certifications-the-rundown)
Tribute Media has been a HubSpot Agency Partner for about three years now. During that time, we've learned a lot. When we started with HubSpot, there were, if I remember correctly, only four certifications from HubSpot Academy. HubSpot has worked very hard to improve their training offerings for their clients and their agency partners.
When we first signed up as an agency partner early in 2015, I knew that the only way we'd be successful was to embrace HubSpot fully. It's paid off in spades for us and for our clients who have done the same. The [Inbound Methodology](https://www.tributemedia.com/inbound-marketing) is paramount to that success.
The most important question that I'm hoping to answer is: **Is it worth your time to invest in attaining HubSpot Certifications?**
## [The Death of the 8-hour Workday](https://www.tributemedia.com/blog/the-death-of-the-8-hour-workday)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Dec 26, 2017 7:17:43 PM
[ ](https://www.tributemedia.com/blog/the-death-of-the-8-hour-workday)
The eight-hour workday is a tired and old concept. It's time to put aside this tired, arcane way of thinking about work. In order to understand how to fix it, we have to understand why we have the eight-hour workday to begin with.
In the late 1800s, full-time manufacturing employees would work around 100 hours per week. Death and injury were commonplace. It wasn't uncommon for children to put in far more hours than we think reasonable today in the factories, fields, mills, and mines.
## [Why Working Remotely is Harder than You Think](https://www.tributemedia.com/blog/why-working-remotely-is-harder-than-you-think)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Nov 3, 2017 3:20:41 PM
[ ](https://www.tributemedia.com/blog/why-working-remotely-is-harder-than-you-think)
Last year we tested, and then made official, [Office Free Friday](https://www.tributemedia.com/blog/office-free-fridays-at-tribute-media). It's been a very cool thing for us as a company because it's provided us some much-needed focus time each week where our customers expect us to be a little less available.
If you aren't interested in clicking through to that announcement link, I'll give you the simple gist here. On Fridays, we officially close our office and our phones go directly to voicemail. It's still a working day, but because the office is closed, our employees have an option to work wherever they want.
## [What Skills Do You Need to Build a Website?](https://www.tributemedia.com/blog/what-skills-do-you-need-to-build-a-website)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Apr 17, 2017 8:22:00 AM
[ ](https://www.tributemedia.com/blog/what-skills-do-you-need-to-build-a-website)
I had a neighbor ask to pick my brain about what it takes to move into the web design and development field. She is starting her degree program and still has a couple of years but is wise to start working toward her career now. I was originally just going to respond to her directly but I figured I’d write a blog post because I think it might be helpful to others, too.
One thing to note: the answers I give here are based on how we do things at Tribute Media but we are a little unique… mostly in how we work with our employees. Our office is [closed on Fridays](https://www.tributemedia.com/blog/office-free-fridays-at-tribute-media) and we encourage our employees to work remotely every Friday. Most agencies/companies will expect their employees to work on site but allow contractors to work wherever. There is something positive creatively about working on-site with your team that you can’t get remotely. (Oh, and a little, not-so-humble brag [here](https://www.tributemedia.com/blog/best-places-to-work-idaho).)
## [Remember Vin Fiz? A 100 Year-Old Lesson in Brands & Web Marketing](https://www.tributemedia.com/blog/remember-vin-fiz-a-100-year-old-lesson-in-brands-web-marketing)
** Posted by [Corey Smith](https://www.tributemedia.com/blog/author/corey-smith) on Sep 15, 2016 9:15:00 AM
[ ](https://www.tributemedia.com/blog/remember-vin-fiz-a-100-year-old-lesson-in-brands-web-marketing)
In 1911, newspaper publisher William Randolph Hurst made an offer of $50,000 to the first person who could fly a plane from New York to LA in under 30 consecutive days. Calbraith "Cal" Perry Rogers took up the challenge.
Of course, Cal didn't have any money. He had the plane, but in the "good ole days" an airplane required a very large support crew. So, he started talking to businesses about possible sponsorship and was able to secure a sponsorship from Amour and Company for the 1911 Wright Flyer. The company had created a new grape soft drink and wanted to get the word out.
The Vin Fiz Flyer was born. Emblazoned with the logo for Vin Fiz and messages of "Drink Vin Fiz" and "Ideal Grape Drink," Cal began his journey across North America from Sheepshead Bay, New York on September 17, 1911. Not to be outdone, all of the support train cars, paid for by Armour and Company, also sported messages of "Drink Vin Fiz."
Of course, none of this changed the fact that the grape soda advertised as the "Sparkling Grape Drink" did not even come close to living up to its purported luster.
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## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b)
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