Inbound Marketing Blog

Corey Smith Corey Smith is the founder of Tribute Media and serves as the Digital Marketing Strategist. He is also the author of "Do It Right: A CEO's Guide to Web Strategy" and "Tweet It Right: A CEO's Guide to Twitter."

Does the Marketing Silver Bullet Exist?

Posted by Corey Smith on Sep 6, 2016 9:32:00 AM

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Years ago, in a different life, I was a sales manager in a different industry. I had ten sales associates working for me in outside sales. We won some and we lost some.

Whether we won a deal or lost a deal, I would ask my sales rep to debrief. I wanted to know how it all worked out. I was always much more interested in the reasons we lost deals than the reasons we won deals.

In that highly commoditized industry, more often than not, the reason for losing a deal came back as, "We were too expensive."

That always frustrated me; not because we were over-priced but because the sales rep didn't understand that price is only one part of the buying decision. It's usually not even the most important part.

The Website Hamburger Menu

Posted by Corey Smith on Sep 1, 2016 4:03:00 PM

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Oh, this is fun. Two of my favorite things in one awesome title.

Okay, we, lamentably, aren't talking about food (the most perfect food) but we are actually talking about navigation on a website. You've seen it around… usually you'll see this menu structure in mobile views of your website but we are starting to see this more and more often in desktop views as well.

The real question is, "Do people know what these really are?"

Be Wary of Low-Cost Web Providers

Posted by Corey Smith on Jun 29, 2016 12:00:29 PM

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I know, I know. That title makes it seem like I'm telling you that the only marketing agency you should hire are those where your budget will explode. But, that's not the case at all.

When shopping for web services (web design, web development, digital marketing, search engine optimization -- you get the idea), you might find it nearly impossible to compare providers. You'll have one provider that will build a website at $700, another at $7,000, and yet another at $17,000. You'll have an SEO provider suggest that they can get you all the business in the world for $100 per month but someone else might say that $1,000 is the minimum.

Over the years, I have thought a lot about the right way to offer web services to our clients. How should we make sure that we charge the right amount for the services that we offer?

3 Web Design and Marketing Agency Myths Debunked

Posted by Corey Smith on May 27, 2016 11:19:02 AM

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Nearly 10 years ago I built my house. I decided to be the general contractor on my own and learned that, at the time of the housing bubble, there were really only two requirements to be a contractor. First, you had to have a truck. Second, you had to have a dog.

In the nearly nine years that Tribute Media has been a web agency (web development, web design, web marketing, etc.), we have seen so many agencies come and go. In fact, most of the agencies that were around when we started are now out of business. Even some that we thought were stellar competitors have gone away.

We've seen many start and almost as many end in the last nine years. It feels that the only qualification to starting an agency (social, SEO, web design) is that you have to have a computer and lost your job.

The Secret to Comparing Web Marketing Agencies

Posted by Corey Smith on May 20, 2016 6:35:06 PM

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I know. You are shopping to build a new website or manage your marketing. You might have heard about this new "fandangled" approach to web marketing called Inbound.

You've decided it's time to get serious and compare your service providers so you ask for proposals. Some will just give you a proposal and some will actually take some time trying to understand your goals. Some might just ask for a list of features you want (a clear indication that they are just mouse clickers and not thinkers).

And now, you're at a point where you have to make a decision on which agency to choose.

What, OH WHAT, do you do to adequately compare these services?

Here's a fancy chart that might shed some light on the only way you can compare:

Your Sales Pitch Sucks & 5 Tips To Solve It

Posted by Corey Smith on Apr 7, 2016 8:00:00 AM

4 Comments

Let me get to the switch on that bait right off the bat. Your sales pitch is probably okay. What really sucks is your sales approach. But, that might not make you feel any better.

The sales world is changing. In my opinion, the consumer isn’t really changing but, instead, the options available to consumers in they way they buy makes the consumer realize they don’t have to put up with the crap traditional sales people spin. Inbound marketing has changed the way people buy and if sales people are still using the old methods of selling the consumer simply gets angry.

Is Facebook Making Us Stupid and Lazy?

Posted by Corey Smith on Apr 4, 2016 9:00:00 AM

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I've noticed an interesting trend in Facebook... more so in the last few months, but I think it's been growing for a number of years. Facebook has always been intended to bring like-minded people together; to bring friends together. It's been intended to allow people to continue to build relationships when they aren't in the same physical location.

Sometimes it feels as though the purpose of Facebook has become a place to tell everyone else they are wrong. It seems it's become a place that does a very good job of sowing the seeds of discontent. Because of this, I think it completely changes how we market.

Office Free Fridays at Tribute Media

Posted by Corey Smith on Mar 30, 2016 10:30:00 AM

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In my more than 20 years of employment, I have learned some key things about my own level of productivity. I've learned that in the morning I'm almost never very productive. I get a second (or third or fourth) wind as the day wears on. Sometimes I need a change of scenery. Sometimes I need to close the door and sometimes I need to invite others in to bounce ideas.

More often than not, I need a place that allows me to focus on what I need to focus on without the distractions of phone, email, people, etc. In fact, as I write this blog post, I'm not at the office. I'm away at an undisclosed location to focus.

5 Content Marketing Strategies for Better SEO

Posted by Corey Smith on Feb 11, 2016 9:02:00 AM

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Search engine optimization is not rocket science. With the way some people talk, you'd think that SEO was the same as going to Mars. True, there are some components that make it a little more complicated to understand... after all, that is why SEOs (search engine optimizers) charge a pretty penny to help websites get ranked in the search engines.

SEO (search engine optimization) is something that needs to be continually addressed. Not only does a site need to have new content added all the time, but the existing, static content, needs to be adjusted, changed and modified.

If your site isn't evolving, then why in the world would someone ever come back?

If your customers have already seen your brochure, do they go back to it very often to try and glean new information? Then why do we seem to think that people will do that with our static and never changing sites?

So, if search engine optimization isn't rocket science, then what is it?