I know, I know. That title makes it seem like I'm telling you that the only marketing agency you should hire are those where your budget will explode. But, that's not the case at all.
When shopping for web services (web design, web development, digital marketing, search engine optimization -- you get the idea), you might find it nearly impossible to compare providers. You'll have one provider that will build a website at $700, another at $7,000, and yet another at $17,000. You'll have an SEO provider suggest that they can get you all the business in the world for $100 per month but someone else might say that $1,000 is the minimum.
Over the years, I have thought a lot about the right way to offer web services to our clients. How should we make sure that we charge the right amount for the services that we offer?