Inbound Marketing Blog

BOISE, Idaho – The fifth installment of Idaho Startup Weekend will take place October 26th through October 28th at Hotel 43 in downtown Boise. First created in 2007, Startup Weekend is an international event that provides entrepreneurs an opportunity to test their startup business ideas. With the tagline, “No Talk, All Action,” Idaho Startup Weekend will give aspiring innovators an opportunity to commercialize their ideas in just one fast-paced and exhilarating weekend. 

In the short 54 hour time frame, participants pitch their ideas, form teams, and build a viable product. Startup Weekend likens the event to “an MBA in a weekend” because it helps professionals learn through the act of creating. Idaho Startup Weekends attract the best and brightest in the Boise community, therefore the event helps participants build long-lasting relationships with influential people. According to internal statistics from the organization, Startup Weekend held 260 events in 67 countries and startups incubated at its events received at least $30 million in outside funding last year alone.

When it is time to present something to an audience, do you find yourself teaching them or preaching to them? It is very hard, sometimes, to draw the distinction, but here is a little unasked for advice.

A few years ago I went to a technical conference where there were various vendors in booths showing off their products. On the last morning of the event, it was a little quiet in the show and as I walked to one vendor’s booth, I commented, “Pretty quiet this morning, isn’t it?”

The response from the vendor was, “Nice, isn’t it?”

Most marketers believe that high customer satisfaction scores correlate with sustainable growth. Conversely, significant drops in scores should link to declines in growth.

As I was on break for a meeting as a Startup Weekend Organizer I was surprised to see a sign with Vin Fiz on it. If you’ve read my book or know anything about my book, you’ll know that the first section leads with the story of the Vin Fiz Flyer.

This is especially interesting to me because it validates the message in my book where we know about the Vin Fiz airplane but we don’t necessarily know why the 1911 Wright Flyer is called the Vin Fiz flyer.

I sit in meetings with business owners and CEOs very often. My role in those conversations tends to the marketing side because of the services that Tribute Media offers.