Inbound Marketing Blog

Lindsey Bowshier Lindsey is the director of web strategy at Tribute Media and holds a B.A. in English and Communication with an emphasis in Journalism. Outside of work, Lindsey participates in a "super-cool-not-at-all-nerdy" writing group. Her favorite writer is Dorothy Parker.

Inbound Marketing and Website Optimization IRL

Posted by Lindsey Bowshier on Jan 27, 2017 2:46:07 PM

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You won't find any Jets or Sharks struggling for control of this domain. (Musical theater fans? Anyone?)

No, this website story is about inbound.tributemedia.com, a new Tribute Media project spearheaded by our founder, Corey Smith. It is a demonstration of what it takes to build a web presence following the principals of website optimization (otherwise known as Growth-Driven Design) and the philosophies and techniques of inbound marketing.

As an aside: is anyone who knows Corey surprised to learn he has a side project?

The Buyer's Journey Explained

Posted by Lindsey Bowshier on Nov 7, 2016 9:45:57 AM

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The buyer's journey is the research process any buyer goes through leading up to a purchase. Every industry is different, and every company we work with is different, but all buyers go through the same basic process before they make a decision to buy something.

Your company goals and your buyer personas should affect how you help prospective clients go through this journey.

Why Should I Give Facebook My Money?

Posted by Lindsey Bowshier on Sep 23, 2016 9:06:00 AM

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For the first several years from the advent of social media, businesses could take advantage of a HUGE audience to peddle their wares and promote their offerings FOR FREE. Could it be too good to be true?!?!

In short: yes.

I would never suggest that Facebook used shady crack dealer tactics to get people hooked and then start charging. However, at some point, someone (besides venture capitalists who--surprise, surprise--actually wanted to turn a profit someday) had to start paying the salaries of the smart, hardworking people of Facebook if we all wanted to keep using it to connect with friends, family, communities and to reach wide audiences as businesses.

How to Use a Little-Known Tool to Improve Your Website Content

Posted by Lindsey Bowshier on Jul 25, 2016 1:00:00 PM

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Let's begin with the assumption that when you bother to write something, you want the person reading your content to understand your message.

In my first writing job (at a college newspaper, mind you), I learned that I should write to an eighth-grade reading level. When it comes to writing marketing content for the web, I actually recommend writing to a fifth to eighth-grade reading level. Not because I think every reader is an uneducated dope, but because people consume content differently on the web. Even the person who can read "War and Peace" without picking up a dictionary, consumes web content under different conditions and with a different purpose than when they are feeding their intellect with classic Russian literature.

Creating Testimonials that Turn Leads into Customers

Posted by Lindsey Bowshier on May 23, 2016 6:55:19 PM

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When a hot new prospect is exploring your site, they want to know one thing:
"What can you do for me?"

Site visitors will be looking at many types of content on your website to try to uncover this information, but one effective way to help answer that question for them is to include a section for testimonials that showcase customer delight. When a site visitor reads success stories and learns how your business's products or services solved problems for your existing customers, it can help the new prospect move through the buyer's journey by showing them how they can benefit from working with you.

Use Website Page Titles to Increase Your Google Rankings

Posted by Lindsey Bowshier on May 29, 2015 10:30:00 AM

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You know what’s a big deal?

Google.

Yeah, you’ve probably heard by now that we are all at the mercy of the Google gods. As internet users, the results we get when we search for keywords on the web is determined by Google, and as businesses with websites, the words we choose to use in our site content is influenced by what Google tells us internet users are looking for. Basically, Google dominates the way we use the internet.

Tribute Media Hires New Intern

Posted by Lindsey Bowshier on May 15, 2015 10:00:00 AM

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Tribute Media, a Treasure Valley web design and marketing agency, has recently brought in a new intern to the development department. Taye Markwell is a high school student who was looking for an opportunity to gain experience in the web design and development industry and found the perfect opportunity in Tribute Media. In return, the Tribute team is thrilled to have such a smart, eager-to-learn young person to get us coffee!

In all seriousness, Taye will be an asset to our growing company. While he has started off by helping manage our servers, he will also assist our seasoned developers with building websites and handling support tickets