---
title: Tribute Media | Inbound Marketing Blog | Hannah Lacy (2)
description: Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. (2)
---
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# Inbound Marketing Blog
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Hannah Lacy Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty.
## [Choose the Right Type of Facebook Page](https://www.tributemedia.com/blog/choose-the-right-type-of-facebook-page)
** Posted by [Hannah Lacy](https://www.tributemedia.com/blog/author/hannah-lacy) on Mar 3, 2015 6:00:00 AM
[ ](https://www.tributemedia.com/blog/choose-the-right-type-of-facebook-page)
It is a digital world, and showing competence on social media is necessary for credibility. Facebook is one of the most commonly used social media platforms, and you need to be there to be relevant. Make sure that you categorize your business correctly and setup the page properly; no one will take you seriously if you are categorized under Banks and you actually sell puppies. So how do you set up your company Facebook page?
### Where do you fit?
Most business owners will utilize the first two main categories, which are “Local Business or Place” and “Company, Organization or Institution.” The third choice of “Brand or Product” can also come into play when setting up a page, but this is for a much more specific types of pages, focused around a specific brand or individual product.
### Narrow down the search
If you own a small business, then “Local Business or Place” will be the way to go. It lets you include information like your business hours, location and other custom information. You can narrow down your company page even further by using a category like the ones below:
## [What it Takes to Have the Perfect Marketing Team](https://www.tributemedia.com/blog/what-it-takes-have-perfect-marketing-team)
** Posted by [Hannah Lacy](https://www.tributemedia.com/blog/author/hannah-lacy) on Jan 6, 2015 11:31:00 AM
[ ](https://www.tributemedia.com/blog/what-it-takes-have-perfect-marketing-team)
/The average person browsing the Internet sees links, content, and graphics. A digital marketing team sees people. Individuals who have put in the time and energy to make sure everything flows nicely, the content is of high quality, links work, and every search engine has been used to its fullest. In digital marketing, your team is crucial to your success. In order to build a successful team, several positions need to be filled.
## [Email Marketing Strategies](https://www.tributemedia.com/blog/email-marketing-strategies)
** Posted by [Hannah Lacy](https://www.tributemedia.com/blog/author/hannah-lacy) on Dec 23, 2014 11:48:00 AM
[ ](https://www.tributemedia.com/blog/email-marketing-strategies)
Social media has become a go-to marketing technique for businesses. Platforms such as Facebook and Twitter are used to keep your business relevant. However, email marketing is sometimes neglected. Though the initial effort put into an email campaign can seem daunting, it is in fact a simple process, and the results are well worth the time.
Having experience in email marketing, we would like to offer you some tips on strategies to either start or improve your email campaign.
## [How to Run an Effective Digital Ad Campaign](https://www.tributemedia.com/blog/how-run-effective-digital-ad-campaign)
** Posted by [Hannah Lacy](https://www.tributemedia.com/blog/author/hannah-lacy) on Nov 25, 2014 11:39:00 AM
[ ](https://www.tributemedia.com/blog/how-run-effective-digital-ad-campaign)
Executing an advertising campaign using any medium can be significantly challenging. The question of whom to target, how to target them, and what message to convey can sometimes leave an advertiser with too many questions to handle. As the inherent nature of the online community is to be wary of promotions or messages on the Internet, it makes the task of delivering the communication even more challenging for the online marketer.
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## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b)
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