Inbound Marketing Blog

Emery Pearson Emery is the content strategist at Tribute Media. She has an MA in rhetoric and composition from Boise State University, and she is currently an MFA candidate in creative writing at Antioch University. She lives in southern California with a bunch of creatures and many plants.

Outsourcing Content Writing: What to Know & How to Do it Right

Posted by Emery Pearson on Sep 22, 2022 8:30:00 AM

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Creating content is one of the most time-consuming and difficult aspects of web marketing; it's also one of the most important. Many businesses find they do not have the required resources to attend to content writing, so they either put it off until they find the time (which they seldom do) or they forgo content creation entirely. Still others find that outsourcing writing offers a means to keep up on site updates and blog posting—which, when done well, benefits SEO and inbound marketing strategies. 

Comparing Popular Website Grader Tools

Posted by Emery Pearson on Nov 15, 2021 10:47:00 AM


Website graders and SEO tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.