If anyone can write on any topic and post it on the internet, how can readers be assured that what they're reading is true, correct, and/or safe? If someone finds the post via a Google search, there's a good chance the search engine has made sure it's quality content.
Google released the Helpful Content Update this summer, marking one of the biggest shake ups in SEO this year. Our SEO specialist, Alicia, and content specialist, Emery talk about some of the key questions that stem from this update.
Those short blurbs you see on the SERP (Search Engine Results Page) below the page title is called a meta description. It's used to let searchers know what the page is about so they can decide whether to visit that page or not.
Hopefully by now you know that having an accessible website is a must. Not only is it a matter of ethics and equity, it is also a legal requirement.
Creating content is one of the most time-consuming and difficult aspects of web marketing; it's also one of the most important. Many businesses find they do not have the required resources to attend to content writing, so they either put it off until they find the time (which they seldom do) or they forgo content creation entirely. Still others find that outsourcing writing offers a means to keep up on site updates and blog posting—which, when done well, benefits SEO and inbound marketing strategies.
For many businesses, having a dedicated Facebook page is a no-brainer. After all, it is the number one social media platform for both users and businesses. However, using Facebook for your business requires foresight, planning, and deliberate strategizing in order to maximize returns on your most valuable investments—time and money.
Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very important terms in the world of digital marketing and can mean a lot of new traffic for a business. One important principle is that all SEO is SEM, but not all SEM is necessarily SEO.
So, you've started optimizing your site for search engines. Your big question is: how long will it take for my SEO efforts to show results? It's a valid question, but a tricky one.
The question of whether a business should focus on organic or paid traffic when it comes to their website is a question nearly as old as Google itself. The answer to this question is, of course, it depends. It depends on the company's goals, its budget, the market, and many other factors.
Website graders and SEO tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.
