Inbound Marketing Blog

Blogging has a critical role in digital marketing. First and foremost being; attract new users and increase traffic to your website engaging and interesting content. This means creating new and consistent content around trending topics and relevant information. 

Even though there have been countless studies and online statistics praising this technique; why are so many large companies hesitant to insert this into the digital marketing strategy? Could it be because they don’t believe blogging is important or maybe they are too lazy to keep their blog updated?

"Search engines love content." We have made that comment over and over throughout the years. Search engines like Google, Yahoo and Bing use your content to connect it to people who are searching for you or your service. The more quality content you have on your website, the greater the chance your site will be indexed by the three major search engines. 

Having quality content on your site is only the first step. Your content must always be evolving. 

Why?

People evolve. Their habits evolve, and their needs evolve. 

There is a long, long, long list of do’s and don’ts of professional blogging. Writing in a blog is not very complex, but there are a few guidelines which should be respected as much as possible.

Interactivity

Create events to bring interactivity to your blog. You could for instance organize contests asking your readers to write posts and submit them to you so that you would give them an ability to be published on your blog. You could also ask your readers to vote for some of your articles. Contests like this would generate visits an increase reader loyalty.  

If you have done any research on SEO (Search Engine Optimization) then you have heard over and over again that fresh, relevant content is the way to go. But most business owners are not writers nor proficient in blogging, and the thought of asking those business owners to write a weekly blog is like asking them to cut off their own pinky toe.  However, writing a blog is not at all complex. Below are a few guidelines that should be respected as much as possible.

If you’re ready to enter the world of blogging, you may still be a little confused on how to execute a proper plan. Blogging for those who aren’t familiar with the practice can be a little daunting and making sure you’re covering the right topics can certainly be overwhelming. Finding your voice in the blogosphere definitely takes a little bit of time, however, once you’ve found it, you will know how to run with it.