Blogging has a critical role in digital marketing. First and foremost being; attract new users and increase traffic to your website engaging and interesting content. This means creating new and consistent content around trending topics and relevant information.
Even though there have been countless studies and online statistics praising this technique; why are so many large companies hesitant to insert this into the digital marketing strategy? Could it be because they don’t believe blogging is important or maybe they are too lazy to keep their blog updated?