Website graders and SEO tools offer website owners and marketers an opportunity to learn what's happening with their site, from site speed to errors and more. But which one is best? How do you know what information matters? Today we're looking at three popular tools: Hubspot's Website Grader, SEMrush's Site Audit Tool, and Google Search Console's error reports.
Inbound Marketing Blog
Did you know Tribute Media hasn't had a real "salesperson" for more than a year now? While I wouldn't recommend that for most businesses, it works for us (as of this writing) because we've invested years of effort and expertise into building an inbound marketing machine that brings in enough leads who are already qualified, well-educated, and nurtured. From there, it's much easier for me to see them through to "closing the deal." As president of the agency, I wear many other hats and have much more responsibility beyond selling, so keeping track of active leads in HubSpot's CRM and using automation tools is essential to sustaining this model.
Growing your audience on social media can be an uphill battle. Between ever-changing algorithms and an intense amount of competition, it feels nearly impossible to reach your target audience.
So where should you be spending your time - on organic social media content and engagement or paid social media advertising?
You may have decided that you want to outsource your search engine optimization (SEO) services in order to get your site to show up on search engines like Google. But, how do you find the right person or agency? What questions should you ask, and what answers should you be wary of as you start to have these conversations?
Many of the SEO tools available have options that help you audit backlinks. While this can be a useful tool for tracking backlinks in general, it can be alarming for a lot of site owners or marketers who see things about "toxic" backlinks or warnings about harmful links pointing to your site. It's natural that while you're working hard to generate traffic to your site and leads from that traffic, you want to do whatever you can to keep the site in good health.
So if a tool is warning you that your backlinks are toxic, you should get rid of them, and the easy way to do it is by disavowing them, right?
Managing a non-profit is not just tackling that all-important mission—it’s about running an entire business operation and still managing to tackle that mission. So let’s talk about one thing that can hold back many budding nonprofits: poor web strategy. Web strategy is basically a plan to get visibility of and traffic to your website. This is absolutely critical to a non-profit since they mainly operate on donations. The more eyes on your site, the more funding you can potentially receive. Because of this, having a solid web strategy in place can make all the difference.