Did you know that 88% of consumers trust online reviews as much as personal recommendations? If someone uses the Check-In function on Facebook when they visit your business, they are telling their friends on social media that they are currently at and enjoying your services or products. This results in free advertising, increased brand awareness, and is essentially an endorsement from that user. That’s why the more check-ins you can garner on social media, the better!
Inbound Marketing Blog
Tribute Media has been a HubSpot Agency Partner for about three years now. During that time, we've learned a lot. When we started with HubSpot, there were, if I remember correctly, only four certifications from HubSpot Academy. HubSpot has worked very hard to improve their training offerings for their clients and their agency partners.
When we first signed up as an agency partner early in 2015, I knew that the only way we'd be successful was to embrace HubSpot fully. It's paid off in spades for us and for our clients who have done the same. The Inbound Methodology is paramount to that success.
The most important question that I'm hoping to answer is: Is it worth your time to invest in attaining HubSpot Certifications?
As long as there have been websites on the internet, there have been people surprised that they can't just put up a website and immediately have visitors flock to their URL.
Building a website is just a first step. Now, you must appease the search engine gods so that your super awesome site can be on page one of the SERPs (Search Engine Results Page) when users are looking for your product or service.
So how does one go about getting such data?
Google Analytics, of course.
Imagine this scenario: You have spent three to four months planning your new website or redesign, hired the best website development and marketing team around. You and your team have spent countless hours designing the layout with all of the best-practices in mind. Workflows have been carefully thought out and implemented. In short, you have designed your website to effortlessly guide your users through the buyer's journey and convert them into customers and delight them into becoming raving fans.
The eight-hour workday is a tired and old concept. It's time to put aside this tired, arcane way of thinking about work. In order to understand how to fix it, we have to understand why we have the eight-hour workday to begin with.
In the late 1800s, full-time manufacturing employees would work around 100 hours per week. Death and injury were commonplace. It wasn't uncommon for children to put in far more hours than we think reasonable today in the factories, fields, mills, and mines.
No, that's not a grammatical error (I got you there for a second, didn't I?). I'm talking about what you have to offer on the web. Your web presence has much to do with the presents you offer your customers. So, what do you offer that makes potential customers jump for joy like it's Christmas morning?
If you’re a data nerd like me, then you know that one of the most frustrating things in marketing is to *not know information about the users browsing your site content.* Sure, you could sift through all the information that Google Analytics provide, but there’s got to be an easier way to get some quick insights about leads and users…
Cue Lionel Richie singing “Hello, is it me you’re looking for?” as a Hubspot Free Marketing Software banner pops up on your screen.
What’s this? Hubspot has software that does this? And it’s FREE?
Last year we tested, and then made official, Office Free Friday. It's been a very cool thing for us as a company because it's provided us some much-needed focus time each week where our customers expect us to be a little less available.
If you aren't interested in clicking through to that announcement link, I'll give you the simple gist here. On Fridays, we officially close our office and our phones go directly to voicemail. It's still a working day, but because the office is closed, our employees have an option to work wherever they want.
You've pored over buyer personas and invested in understanding your audience. You've concocted a compelling offer, a valuable piece of content, a meaningful event. You've got what they want. You've got what they need. You're a marketing genius.
The goal of any inbound marketing campaign is to convert your audience, your contacts, your leads, your prospects, into paying customers and raving fans of your business. And when you create an offer or an event, you are engaging that audience and showing them you've got what it takes to earn their business. You are building a relationship and earning trust and proving that your company can best serve their needs or that your product will solve their problems.
The best part is that people will just know you've done all that work and will just find your offer.
Oh, wait. That's not right.
This is where your campaign collateral comes in. These assets are the big flashing arrows pointing people to your offer. They are placed where your audience already spends time online and create a path to your offer.
Below, we've listed a few of the major assets associated with pretty much every inbound marketing campaign and provided best practices to increase conversions. Keep these in mind when creating collateral for your next campaign.