“There is never a lack of subject matter; just absence of creativity.” – Lee Hammond, ArtistsNetwork.com
Inbound Marketing Blog
If you build a website and never put it on the internet, is it really a website?
This is not a deep philosophical question. It has a simple answer.
A development site is like an unsent email in your draft folder or all those baby pictures of your teenager on your phone that you keep meaning to back up to your computer or maybe even print and hang on the wall.
So then why are there so many websites living in the purgatory of a development environment instead of on the world wide web?
This is not a rhetorical question. It also has a simple, though not as brief, answer.
Keywords: they have been prizes to be won by Google, Bing, and other search engines since the mid-nineties. So after twenty-plus years of focusing our search engine optimization efforts around a short list of keywords to work on and rank for, we say goodbye to this practice and usher in the new world of topics.
There’s been a huge upset over fake news being propagated over Facebook for some time now. Many Facebook users now know how to spot fake news, but there are still many Facebook users who are still unable to distinguish fake news from legitimate (and you may be one of them). If you are one of those who are struggling to find the distinction, don’t be embarrassed. It can be really hard to tell the difference sometimes! “Fakers” have gotten really good at passing themselves off as legitimate, which is why Facebook is still on the search for many of them. In this blog post, we’ll delve into how you can distinguish fake news from legitimate news and how you can personally help your fellow Facebook users by reporting the “Fakers.”
Thanks to our guest contributor Jessica Fender of Online Writers Rating.
Search Engine Optimization (SEO) patterns have changed over the years. Regardless of whether you are a content creator or a planner, these things affect your everyday work. The latest trend to hit global search engines is the inclusion of “topic clustering” as a means to fight mechanical keyword optimization.
It’s no longer enough to simply abide by the logical rules of search engines – your content needs to have relevance and meaning. But how do we define topic clustering and how can we effortlessly implement it into already defined content planning strategies? Let’s take a look at some useful tips that can help you increase your ranking and traffic in no time at all.
Running your business in 2018 requires a bit of understanding of technology. Even the least technical jobs, such as lawn care professionals, are sporting smartphones to check email, talk to staff and connect with clients.
The challenge is that technology can be a bit unnerving for some business owners. It’s not unnerving because it’s technology, per se. It’s unnerving because of the need to understand, yet again, something new.
Social media, blogs, iPhones and Android, search engine optimization, flux capacitors… how do we keep it all straight?
Let me suggest that technology is only a tool. It’s no different than a hammer or drill except it’s a tool that solves a different problem. Until we understand that the technology we use is meant to solve a specific problem, we’ll continue to focus on how hard it is to integrate technology into our business and marketing efforts.
We are delighted to announce that Tribute Media has advanced from a Gold Tier HubSpot Partner to Platinum Tier.
For years, Tribute Media has been the only HubSpot partner agency in Idaho. Now we have joined the elite rank of Platinum tier with only 29 other partners worldwide!
Being recognized as a Platinum partner is an honor because it means we have proven our dedication to helping HubSpot customers in Idaho and beyond. We also pass along the benefit of our insights into HubSpot’s product roadmap and resources in delivering marketing solutions to our clients.
In the land of digital marketing, we come up with some pretty unique terms. Backlinks, black hat, heatmap, keyword stuffing, schema markup, and slug. These are all jargon, and if you're not in the marketing biz, you probably have no idea what they are referring too.
The age of the Internet has taken the world by storm, which has changed the way consumers act and how they buy. With this change has come a new type of consumer that is more educated and able to do most of their research before they even contact a business to make a decision. It has also brought about a consumer that spends a lot of time online, whether it is for personal or professional reasons. This gives marketers new opportunities to interact with their customers and reach out to different audiences.