Successful Website Development Strategy

Posted by Jessica Richards on Mar 20, 2015 10:50:00 AM

Website Strategy

A crucial part of your web development project is the Initial Strategy Meeting; some folks like to refer to this as the Kick Off Meeting.

So, how do you know you are in the right place, with the right team for a kick-butt kick-off meeting that will have you smooth sailing into a kick-butt project that ultimately results in a kick-butt website? Well, lets break that down.

What a Successful Strategy Meeting is NOT

Let's say you were referred to a friendly web developer who's a friend of a friend. You show up to the friendly web developer's house, well, his Mom's house, and as you sit down for lemonade to wait for your basement-dwelling self-proclaimed web developer to creep up the stairs, you are probably thinking to yourself, "Is this a good idea?" If you have that thought, then you probably already know the answer. It's not.

Tips for a Successful Initial Strategy Meeting

Have the meeting at the web developer's place of business. This will give you a good feel for the culture of the company you're working with. The meeting will consist of the projects team, and you (the client) should bring any other decision-makers on your side of the project. This meeting is where the project team and all the decision-makers hash out all the nitty gritty details of your website.

Let's get down to brass tacks on whos and the whys of the meeting:

Sales Consultant: AKA- the Bridge

This individual has already established a relationship with the client and has scoped out the project. They are also here to ensure a clear transition of the client to the project team, as well as help communicate the clients needs and expectations. 

Project Manager: AKA - the Nazi

This is a professional who helps streamline the process of the project. He or she helps simplify communications by being the single point of contact between the client and the project team. The project manager also provides oversight for project cost and timelines, and ensures that everyone on the team is on the same page and receives the same direction. Your project manager's goal is to keep the project moving on time and within budget.

Content Strategist: AKA- the Wordsmith

They say that content is the keystone of your website. The content strategist is a vital part of your project who will advise on content structure and organization. Your content strategist will lay the foundation for a site that will get found by search engines and help ensure your content will be read by site visitors. Basically, she puts your website's content in the spotlight it deserves.

Website Strategist: AKA- the Website Wizard

Your strategist is a designer first and a techy nerd guy second. He is brilliant and up-to-date on online business trends, website design, user experience, and technology concepts. He will ensure that your website is not only aesthetically appealing but is functional and easy to use for your website visitors.

Now that you've been introduced to the major players in your website development project, you should be able to utlize these people's unique talents in order to get yourself an amazing new website.

Jessica Richards

Written by Jessica Richards

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