Maximizing Your Company's Reach on Social Media

Posted by Corey Smith on Aug 20, 2013 11:22:00 AM

communication on social media

Social media has become a very effective means for businesses to reach a desired audience with a particular message. This message can range from something simple as wishing your fans a happy and safe weekend, or it could mean promoting a new product or special in your restaurant. Whatever your message is, the ultimate goal is to maximize the reach, or how many people are exposed to the message, and drive retention and recall levels.

We all know that social media platforms such as Facebook, and Twitter are becoming increasingly popular. Users will spend many hours a week keeping up with the latest news and happenings of their friends and businesses they like by checking their timelines. This leads to people being bombarded with messages quite frequently when they are using social media platforms. That is why the correct strategy in delivery and placement can make all the difference when it comes to how your message is received.

It is the goal of marketers to maximize the reach of a particular message when using social media as the vehicle of delivery. Typically, the higher amount of potential consumers reached by a message, the more business or interaction you will receive from these messages.

Tips to Maximize Social Media Reach

Keep the Message Short and Sweet

Data shows that the more concise and cogent a message, the more likely it will gain a Like or another type of interaction. These interactions will then sometimes be featured on the user’s friends’ timelines, increasing your overall reach.

Pay Attention to the Time

The time of day that you post a message on social media platform matters! Depending which social media platform you’re using, the timing of your post can determine how many users you are reaching at a given time. Content for Twitter is shown to be most successful in the few hours before and after lunch, while Facebook content is best to be pushed out around lunchtime and the late afternoon. Use auto-scheduling software like Hootsuite or TweetDeck to optimize your reach.

Make Your Posts Engaging

The more engaging the post, the more people are likely to interact with your post. Depending on your industry, using pictures and asking questions of your audience is likely to increase the amount of interaction. Once a user interacts with your post, their friends will be able to see this interaction on their timelines. The key to brand awareness and maximizing your reach on social media is getting your users to interact with your messages.

Entice Users to Share

Having a user share a post or message on social media is the best way to reach the most people. If your message is retweeted on Twitter, or shared on Facebook, your message is then going to show up on the timelines of that user’s friends. Although Facebook has guidelines against rewarding or requiring your fans to share your posts, you can always ask nicely.

Getting the word out and reaching the most people has been always been the goal of advertising and promotions. Maximizing the reach of your message will significantly increase the number of people who see your message and will most likely lead to a higher number of people who will do what it is you want them to do. Use these tactics on social media when promoting a message to get the most out of your communications!


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Corey Smith

Written by Corey Smith

Corey Smith is the founder of Tribute Media and serves as the Digital Marketing Strategist. He is also the author of "Do It Right: A CEO's Guide to Web Strategy" and "Tweet It Right: A CEO's Guide to Twitter."

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