We have reached a point where we can no longer consider Social Media the new trend in marketing. Plenty of brands have taken their marketing efforts to Facebook and Twitter, and while new social platforms continue to arise, such as Pinterest, it doesn’t mean that there is some new magic to it. Social Media is about being social, and if you aren’t taking the time to engage, then you aren’t doing Social Media correctly.
Whether you have a new product, brand, podcast or startup, Social Media allows you to connect with others and get acquainted, unlike any medium has ever allowed before. You can engage in personal conversations, receive feedback, and make important announcements that reach a significant number of people who are already interested in what you have to say. However, simply blasting out information and not putting the proper time and energy into your social media accounts could have a very negative effect on how your brand is viewed.
For instance, if a customer leaves negative feedback on your wall, or tweets you a negative comment about your product, it is important that you properly address the feedback instead of just ignoring or deleting it. The same can be said about online reviews of your business on websites such as Yelp, TripAdvisor and UrbanSpoon. If potential customers look you up online and see negative feedback from other customers, they will most likely choose another company (oftentimes one of your direct competitors). Whereas had you taken the time to leave feedback and respond to the negative reviews, potential customers may give you the benefit of the doubt and still choose your business.
You see, Social Media doesn’t just mean Facebook anymore and if you aren’t actively engaging with your customers across multiple platforms online, odds are you will be left out in the cold. These conversations are happening, regardless if you are present or not to add your own feedback. Customers want to see a brand that is willing to engage with them, answer questions over Twitter and take the time to create their own unique social voice.