---
title: Tribute Media | Inbound Marketing Blog | Lindsey Bowshier (3)
description: "Lindsey is the President of Tribute Media. Her degree is in English and Communication with an emphasis in Journalism, her background is in copywriting and content marketing, and she's had pretty much every job at Tribute Media since she joined the agency in 2014. Outside of work, Lindsey participates in a \"super-cool-not-at-all-nerdy\" writing group. Her favorite writer is Dorothy Parker. (3)"
---
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# Inbound Marketing Blog
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Lindsey Bowshier Lindsey is the President of Tribute Media. Her degree is in English and Communication with an emphasis in Journalism, her background is in copywriting and content marketing, and she's had pretty much every job at Tribute Media since she joined the agency in 2014. Outside of work, Lindsey participates in a "super-cool-not-at-all-nerdy" writing group. Her favorite writer is Dorothy Parker.
## [Tips for Creating Assets for Inbound Marketing Campaigns](https://www.tributemedia.com/blog/tips-for-creating-assets-for-inbound-marketing-campaigns)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Oct 10, 2017 3:46:11 PM
[ ](https://www.tributemedia.com/blog/tips-for-creating-assets-for-inbound-marketing-campaigns)
You've pored over buyer personas and invested in understanding your audience. You've concocted a compelling offer, a valuable piece of [content](https://www.tributemedia.com/content-marketing-2019), a meaningful event. You've got what they want. You've got what they need. You're a marketing genius.
The goal of any inbound marketing campaign is to convert your audience, your contacts, your leads, your prospects, into paying customers and raving fans of your business. And when you create an offer or an event, you are engaging that audience and showing them you've got what it takes to earn their business. You are building a relationship and earning trust and proving that your company can best serve their needs or that your product will solve their problems.
The best part is that people will just know you've done all that work and will just find your offer.
*Oh, wait. That's not right.*
This is where your campaign collateral comes in. These assets are the big flashing arrows pointing people to your offer. They are placed where your audience already spends time online and create a path to your offer.
Below, we've listed a few of the major assets associated with pretty much every inbound marketing campaign and provided best practices to increase conversions. Keep these in mind when creating collateral for your next campaign.
## [Does My Website Suck? Find Out with a Web Marketing Checkup!](https://www.tributemedia.com/blog/does-my-website-suck)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Jun 2, 2017 3:32:00 PM
[ ](https://www.tributemedia.com/blog/does-my-website-suck)
In 2015, when we started planning our first [Web Marketing Checkup Clinic](https://www.tributemedia.com/checkup), I wrote the original version of this blog post. Now that we've hosted a few of these checkup clinics, as well as conducted countless one-on-one checkups for clients and non-clients alike, I thought I would revisit how it all began and why this exercise is so important to us.
Hopefully, you've had the opportunity to have a web marketing checkup or have joined us for another workshop or event, here at the Tribute Media office. If you have, you know two things:
1) They are *always* fun and educational
2) Corey cooks some mean BBQ
But other than food and fun, why do we do it? Why do we lend our time and expertise to businesses... FOR FREE?
**In short: Because we love building businesses.**
## [3 Super Simple Ideas to Align Sales and Marketing](https://www.tributemedia.com/blog/3-super-simple-ideas-align-sales-marketing)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on May 16, 2017 7:00:00 AM
[ ](https://www.tributemedia.com/blog/3-super-simple-ideas-align-sales-marketing)
### )
When I first started hearing about this idea of sales and marketing being a strained relationship, I didn't really understand. At that point, I think I had just been very lucky that all my experiences with marketing and sales alignment were positive. It was just a big ol' love fest over here at Tribute Media.
But I've seen the data. I've watched some of our clients struggle. And ultimately, the proof is in the numbers.
For those looking to improve the relationship, alignment, and general understanding between these two departments, here are a few super simple ideas to get you started.
## [Why Tribute Media is THE Best Place to Work in Idaho](https://www.tributemedia.com/blog/best-places-to-work-idaho)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Apr 14, 2017 11:18:55 AM
[ ](https://www.tributemedia.com/blog/best-places-to-work-idaho)
## Best Places to Work in Idaho 2016
Last year, Jillian and I attended the Best Places to Work in Idaho ceremony for the first time. We felt proud to be surrounded by so many incredible local employers, and we were buzzing with anticipation (and maybe a little wine).
Autumn Kersey of Treasure Valley Children's Theater began calling up winners from our category. Believe me, we were so honored to be there, we would have been thrilled to be called up first to accept the 10th place award. With each winner that wasn't us, our eyes grew wider. 10th, 9th, 8th, 7th--and these were amazing companies we respect and admire! We couldn't believe it when Autumn announced her "friends in downtown Meridian, Tribute Media" for 5th place.
## [Elements of an Inbound Marketing Campaign](https://www.tributemedia.com/blog/elements-of-an-inbound-marketing-campaign)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Mar 24, 2017 11:49:58 AM
[ ](https://www.tributemedia.com/blog/elements-of-an-inbound-marketing-campaign)
While developing one of the latest tools we'll be offering on our website—a nifty campaign planning tool and webinar—I thought I'd whip up a truncated, tactical guide to planning an inbound marketing campaign. Of course, seeing as we'll need a webinar AND a workbook to take you through what it takes to plan and manage a campaign, this post is only meant to guide you through at a very high level.
Here is a quick look at the many elements of an inbound marketing campaign—a TL;DR version, if you will…
## [Facebook Ads: Why Should I Give Facebook My Money?](https://www.tributemedia.com/blog/why-should-i-give-facebook-my-money)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Sep 23, 2016 9:06:00 AM
[ ](https://www.tributemedia.com/blog/why-should-i-give-facebook-my-money)
For the first several years from the advent of [social media](https://www.tributemedia.com/social-media-management), businesses could take advantage of a HUGE audience to peddle their wares and promote their offerings FOR FREE. Could it be too good to be true?!?!
In short: yes.
## [How to Use a Little-Known Tool to Improve Your Website Content](https://www.tributemedia.com/blog/how-to-use-a-little-known-tool-to-improve-your-website-content)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Jul 25, 2016 1:00:00 PM
[ ](https://www.tributemedia.com/blog/how-to-use-a-little-known-tool-to-improve-your-website-content)
Let's begin with the assumption that when you bother to write something, you want the person reading your content to understand your message.
In my first writing job (at a college newspaper, mind you), I learned that I should write to an eighth-grade reading level. When it comes to [writing marketing content](https://www.tributemedia.com/blog/how-to-write-web-content-that-people-will-actually-read) for the web, I actually recommend writing to a fifth to eighth-grade reading level. Not because I think every reader is an uneducated dope, but because people consume content differently on the web. Even the person who can read "War and Peace" without picking up a dictionary, consumes web content under different conditions and with a different purpose than when they are feeding their intellect with classic Russian literature.
## [Creating Testimonials that Turn Leads into Customers](https://www.tributemedia.com/blog/creating-testimonials-that-turn-leads-into-customers)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on May 23, 2016 6:55:19 PM
[ ](https://www.tributemedia.com/blog/creating-testimonials-that-turn-leads-into-customers)
When a hot new prospect is exploring your site, they want to know one thing:
> "What can you do for me?"
Site visitors will be looking at many types of content on your website to try to uncover this information, but one effective way to help answer that question for them is to include a section for testimonials that showcase customer delight. When a site visitor reads success stories and learns how your business's products or services solved problems for your existing customers, it can help the new prospect move through the [buyer's journey](https://academy.hubspot.com) by showing them how they can benefit from working with you.
## [Tribute Media 5th Place Winner Best Places to Work in Idaho!](https://www.tributemedia.com/blog/tribute-media-won-best-places-to-work-in-idaho-award)
** Posted by [Lindsey Bowshier](https://www.tributemedia.com/blog/author/lindsey-bowshier) on Apr 20, 2016 1:34:00 PM
[ ](https://www.tributemedia.com/blog/tribute-media-won-best-places-to-work-in-idaho-award)
UPDATE: Thursday, April 14, we attended the Best Places to Work in Idaho award ceremony. It was a lovely event that brought together many of Idaho's top employers. As if it weren't enough to be surrounded by so many amazing people committed to being employers of choice, we also had the honor of accepting the award for 5th place in our category!
Each year Best Places to Work in Idaho awards several businesses in different categories the honor of being the best place to work. We are elated to announce that one of 2016’s winners in the category of Micro Employers (10 – 19 employees) was [Tribute Media](https://www.bestplacestoworkinidaho.com/companies/tribute-media)! We will now hold for applause and melodramatic adulation.
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## We Have Ideas To Grow Your Business
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a website and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.
[](https://cta-redirect.hubspot.com/cta/redirect/481308/d2997a87-4e77-4648-bb37-7b5bb6763c46) [](https://cta-redirect.hubspot.com/cta/redirect/481308/97691340-6763-4557-a6b7-25bf50f35b5b)
©2024 Tribute Media (a Hawke Media Company) || 310.451.7295
136 E. Idaho Ave. Ste. 100, Meridian, ID 83642
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