As a healthcare organization leader, you know that attracting patients and growing your business is critical for success. With the impact of the pandemic and the rise of online searches for health information, patients are relying more and more on digital channels to find and connect with healthcare providers. Here's why digital marketing is essential for healthcare organizations and how to build a strong online presence.
Has your customer success team been looking for ways to improve the customer experience at your company? Between HubSpot's free CRM (Customer Relationship Management tool) and its sales, marketing, and service platforms, it could be the tool you've been looking for to take your customer experience to the next level.
Cooney & Conway is an established, successful personal injury law firm based out of Chicago, IL. Their website hadn't done anything memorable for them in the past and didn't effectively portray their national presence or who they represent. The site was static; a simple "brochure-style" website by today's web design and web marketing standards.
Recognizing they needed a change in order to meet their lead generation goals, the firm's partners decided to put the next generation of attorneys in charge of finding a web development company to design a new website for their firm that better communicated who they are and where they're going.
HubSpot has a ton of bells and whistles which makes it a fantastic sales and marketing tool for any non-profit. But how can this CRM powerhouse help to increase your nonprofit organization's monthly and annual donations? Here are three big ways you can boost your non-profit funding using HubSpot:
Managing a non-profit is not just tackling that all-important mission—it’s about running an entire business operation and still managing to tackle that mission. So let’s talk about one thing that can hold back many budding nonprofits: a poor web marketing strategy.
A web marketing strategy is a plan to get visibility and traffic to your website. This is absolutely critical to a non-profit since they mainly operate on donations. The more eyes on your site, the more funding you can potentially receive. Because of this, having a solid web strategy in place can make all the difference.
Do you know the kind of new patients you want to attract to your healthcare organization? We're not just talking about "people who need a primary care provider" or "people who need our medical product or service." We're talking about digging deeper and attracting the ideal patients for your in-house providers who will stay with your organization for years to come.
![How to Achieve Client Delight [With Examples]](https://www.tributemedia.com/hubfs/Images/Blog%20Images/happy%20customer%20survey%20%281%29.jpg)
As most account managers will tell you, it's never fun to wonder if you're doing a good job at meeting client expectations. It's not that we, as account managers, feel like we're doing a BAD job. It's that it's often difficult to understand the preferences and personalities of each individual client. While one client may be quick to respond to emails, another might not have answered an email in months because they just trust you to help them meet their goals.
Pillar pages are taking the web marketing world by storm. When we discovered that it not only created helpful information for potential clients but that it also had immense benefits for SEO purposes, we had to start implementing it. The results we’ve seen for clients have been astonishing (you can see one example of pillar content strategy here).
Last week, some of the Tribute team attended INBOUND, an annual conference in Boston filled with actionable education, endless inspiration, human connections and amazing keynote speakers. After those four and a half days of straight learning (and a bit of fun), we left Boston with over 32 pages of notes on how we could improve our client marketing strategies as well as our client experiences.
As we’re sharing these visions with the rest of our team and our clients, we wanted to touch on a few of the major takeaways that can be useful for everyone.
