Ever wonder what page of a Google search your website shows up on when people type in keywords related to your industry into the search box?
Well there are some great tools out there (some free, some not) that can help you find out that information. Tracking how your site moves up and down in page ranking can give you an insight into how well you are implementing your search engine optimization strategies.
Google SEARCH CONSOLE: The free option
No better way to get the most accurate Google ranking than to hear it from the horse's mouth. Google Search Console (formally known as Webmaster) had some really great features such as keyword rankings and your average Google search ranking. If you're not sure how to set up a Google Search Console account, click here. The great thing about the Search Console tool is you get your data right away, it not cumulative like Google Analytics. Once you assess what keywords you are strong in and the ones you are not, you can got back to your site and refresh your content to optimize for the keywords that you want to work on.
The Not Free Options
The market is full of solutions to buy that will track your website rankings. Hubspot, Raven Tools, or Woorank to name a few. (And in case your wondering....we LOVE Hubspot) Each tool has great rank tracking abilities and depending on what your goals are will dictate what solution is best for you.
Whether you go with Google Search Console or another solution, tracking your Google ranking is a key part of measuring your SEO success.
There's no doubt you have many choices when it comes to web design and web marketing services. Your middle schooler probably knows his way around CSS and HTML and every college kid is a blogger. The problem is, a site that looks hot but doesn't have well-thought out strategy, is like a certain reality show family we can't name for legal reasons: pretty, but worthless.
The difference between a web site and a web strategy is something that the experts at Tribute Media have mastered. Put us to work and we'll create a web strategy that will help you generate leads and grow your business.