Promoted posts on Facebook are quickly becoming a popular way to feature company updates and information to those on Facebook who are outside of your existing network of fans. These posts are another version of advertising on Facebook, and can be a much more cost effective way of sharing individual company updates without the need to run a full paid advertising campaign.
Currently, the largest growing section of Facebook advertisements is by small businesses utilizing promoted posts. Promoted posts primarily target friends of your existing fans in an attempt to further increase the total likes of your page. This is a very effective advertising strategy, as these posts appear in your normal newsfeed, just like a traditional update of a page you like or from one of your friends. Many users on the Web have learned to filter out advertisements on the side of the Facebook screen, as this usually doesn’t pertain directly to what we are looking for while scrolling through our newsfeed.
By integrating directly into the newsfeed, you are able to target those who may be interested in your brand or product, and have a greater chance of increasing the total number of likes on your page and getting your post out to a large number of people. Promoted posts are best utilized for:
To Showcase New Products/Offerings
Promote a Current Special/Promotion
Announce the Opening of a New Location
Other Company Announcements
In the end, promoted posts can help you reach a significantly larger audience that is relevant to your service area. Promoted posts make sense for small businesses that have a very localized reach, along with national brands that have a global presence. Get started promoting posts on Facebook today!