Business owners attempting to bolster their online presence by conducting practices that may increase their website’s ranking on search engine results pages (SERPs), are all at the mercy of Google’s all-powerful, nearly indiscernible, and all-encompassing search algorithm.
Since its inception, Google has slowly come to dominate the way we search information and businesses on the Internet. Text entered into the search field is forced through a series of rigid equations that have been tweaked to perfection over nearly two decades. The search result that comes out at the other end has been engineered by Google to yield the most relevant results that best benefit the user.
Although no one actually knows the secret, inner-workings of the Google Algorithm (think Coca-Cola’s tremendously successful secret recipe), there are a few fundamental components of the formula that have been speculated to be accurate by myriad industry experts over the years. One of these analyses has found the use and implementation of Page Titles to be significant.
Page Titles are what you see at the very top of a website and typically describe what a particular web page is about. More importantly, Google’s web crawlers, tiny robots that scan the immense web of content that permeates the Internet, pick up on certain aspects of the code embedded in a web page. Since Page Titles accurately describe what a web page is about, the Google bots count this as significant information to add to search results.
So how can you formulate the Page Titles on your site to start working for you?
Use a geographic location along with a service that you would like to be found for (ex. Boise Web Marketing).
Separate multiple terms with the | (pipe) symbol (ex. Boise Web Marketing | Boise Social Media Marketing).
It is generally accepted that Page Titles should be less than 70 characters.
Content Management Systems like Drupal, WordPress, and Joomla all have easy ways of manipulating page titles.
If your site is custom coded, Page Titles are the words that are located between the <title> and </title> tags.
Make sure your Page Titles are relevant to the content on your web page.
There you have it! Depending on your skill level, Page Titles are something that you can change within five minutes on your website and can have a positive impact on your search rankings.