Inbound Marketing Blog

Corey Smith Corey Smith is the founder of Tribute Media and serves as the Digital Marketing Strategist. He is also the author of "Do It Right: A CEO's Guide to Web Strategy" and "Tweet It Right: A CEO's Guide to Twitter."

Sorry, That's Policy

Posted by Corey Smith on Aug 2, 2012 9:51:00 AM

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Ever work with a vendor that is so stringent on their policy that they forget who keeps them in business?

A few years ago, my wife wanted a brand new entertainment center (no, not with the big screen - darn). I went to a local furniture store and bought her a unit that I had to assemble. That was okay, because I had a Saturday to do it.

I was traveling at the time, so I didn’t really have time to waste, but I could spend a Saturday. When we bought the entertainment center, we also bought a new freezer, a new couch, a new chair and a new desk… not a small purchase. The entertainment center was just a small part of the “package.”

Inspire

Posted by Corey Smith on Jul 9, 2012 2:46:00 PM

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When it is time to present something to an audience, do you find yourself teaching them or preaching to them? It is very hard, sometimes, to draw the distinction, but here is a little unasked for advice.

Don't Let Technology Limit You

Posted by Corey Smith on Jul 7, 2012 1:56:00 PM

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When John Lasseter was directing A Bug’s Life, he had the goal to top Pixar’s performance of Toy Story. His team realized very soon that most of their experience from Toy Story was meaningless when applied to A Bug’s Life because of the scope of the new story.

A Bug’s Life was the first fully digital, wide screen animated production and new technological challenges were brought to bear. In fact, John commented that they were “drowning” in the technical issues that arose.

SEO Has No Finish Line

Posted by Corey Smith on Jun 26, 2012 3:24:00 PM

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I talk with clients all the time about ways to optimize their websites for increasing traffic. Since this is one of the services we offer in our company, it’s pretty important that do our best to stay on top of things.

Often, I get the question, “Well, can I just have you optimize my site now and then, in a year, optimize it again?”

The Experience Matters

Posted by Corey Smith on May 9, 2012 9:22:00 AM

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A few years ago I was at a conference in Orlando, Florida and happened to stay across the street from Downtown Disney. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the time to enjoy my surroundings.

I started thinking a bit about what Disney knows how to do right… and that is to provide the customer experience. As I sat one evening eating dinner I realized that my reality was suspended for a short while.