When it is time to present something to an audience, do you find yourself teaching them or preaching to them? It is very hard, sometimes, to draw the distinction, but here is a little unasked for advice.
Inbound Marketing Blog
When John Lasseter was directing A Bug’s Life, he had the goal to top Pixar’s performance of Toy Story. His team realized very soon that most of their experience from Toy Story was meaningless when applied to A Bug’s Life because of the scope of the new story.
A Bug’s Life was the first fully digital, wide screen animated production and new technological challenges were brought to bear. In fact, John commented that they were “drowning” in the technical issues that arose.
I talk with clients all the time about ways to optimize their websites for increasing traffic. Since this is one of the services we offer in our company, it’s pretty important that do our best to stay on top of things.
Often, I get the question, “Well, can I just have you optimize my site now and then, in a year, optimize it again?”
A few years ago I went to a technical conference where there were various vendors in booths showing off their products. On the last morning of the event, it was a little quiet in the show and as I walked to one vendor’s booth, I commented, “Pretty quiet this morning, isn’t it?”
The response from the vendor was, “Nice, isn’t it?”
A few years ago I was at a conference in Orlando, Florida and happened to stay across the street from Downtown Disney. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the time to enjoy my surroundings.
I started thinking a bit about what Disney knows how to do right… and that is to provide the customer experience. As I sat one evening eating dinner I realized that my reality was suspended for a short while.
Since consumers have been using search engines to find what they need online, marketers have tried to find ways to improve their clients’ position in those search engines. The most common sales pitch is simple, "If you get ranked in the search engines you'll get more website traffic, and if you get more traffic to your website, you'll sell more stuff."
The first thing to understand about search engine optimization (SEO) is that it’s not a silver bullet. You can never look at SEO with the idea that if you are at the top of the search engines, your phone will start to ring.