Intermountain Pet Inbound Marketing

Intermountain Pet Hospital Website

"Our experience with Tribute Media has been fantastic! Web marketing can be a complicated strategy for small business, and the entire team at Tribute Media has done a great job educating us as well as getting to know our business personally. We truly feel that this process has been a collaborative effort from the start. Tribute Media has proven to be a team of professionals working together to create the best possible outcomes for our business."

-Kim Mulvahill, CVT, Hospital Administrator

Intermountain Pet Hospital (IPH) opened their doors more than 30 years ago, and since then have strived to stay on the cutting edge of veterinary medicine. They offer top-notch preventative, diagnostic and treatment services to their clients' beloved pets. Pet owners in the Meridian and greater Boise, Idaho areas have greatly benefited from the services offered by IPH.
 

When Intermountain Pet asked Tribute Media to revamp their website and take over their web marketing efforts, the Tribute Media team was handed some significant challenges that needed to be solved. 

THE CHALLENGE

"We knew going into this project that the possibilities were endless when it came to inbound marketing opportunities. Everyone at Intermountain Pet Hospital was excited to offer education to their clients and potential clients to demonstrate their expertise."       

-Corey Smith, Web Strategist

  • Their original website lacked an intuitive interface for users. There was too much going on and not enough direction.
  • There was no marketing strategy in place, so we were starting from scratch.
  • The little marketing material Intermountain Pet Hospital was outdated, not engaging and did not help the customer through the buyers journey.

THE SOLUTION

Tribute Media created a new website design that is intuitive for users, as well as mobile responsive and follows current design trends. Site visitors now have a clear idea of what their options are through clear call-to-action statements. The new site also capitalizes on inbound marketing opportunities that help move users through the buyer's journey. Building the website in the HubSpot CMS allows Tribute Media to mine extensive data and analytics to ensure optimal performance from the website.
This was all made possible through Tribute Media's partnership with HubSpot, which enabled user-optimized use of inbound tactics such as:
  • Content creation and distribution
  • Lifecycle marketing
  • Personalization within all content (landing pages, emails, blogs, etc.)
  • Multi-channel marketing
  • Integration of all content creation, publishing, and analytics tools

THE RESULTS

2015

Within the first few months alone, in 2015, Intermountain Pet saw:

  • 166% increase in organic traffic

  • 400 new leads and happier clients

  • Average visitor-to-lead conversion rate over 9%

  • 95% increase in Facebook users and 27% increase in Twitter followers

  • 100+ new customers generated from website leads

  • Over $117k in recurring revenue

2016

After a year of Inbound Marketing efforts, in 2016, Intermountain Pet saw:

  • More than 50,000 visits to the website

  • More than 1,450 new contacts captured by the website

  • 551 of those new contacts converted to customers

  • An average of almost $850 spent by each new client in a 12-month period

  • A total of over $460k in annual revenue

THE BENEFITS

Intermountain Pet Hospital clients now have an intuitive and easy to navigate website experience that provides them with the information they desire. The website is designed to be informative with helpful resources within the site pages and the blog. Intermountain Pet is also now able to track users, their behaviors, and how they are utilizing the website. This has greatly expanded their inbound marketing abilities.

Underdog to Top Dog

"Our experience with Tribute Media has been fantastic! Web marketing can be a complicated strategy for small business, and the entire team at Tribute Media has done a great job educating us as well as getting to know our business personally. We truly feel that this process has been a collaborative effort from the start. Tribute Media has proven to be a team of professionals working together to create the best possible outcomes for our business."

-Kim Mulvahill, CVT, Hospital Administrator

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