Social media sites are important places for companies to keep up with changing business trends, connect with other organizations, interact with and engage leads, and communicate with customers. They're also important for getting your brand and your humanity out there!
Let's take a look at your social media page bios and your Facebook Story- Are they professional? Are they engaging? Would anyone care to read them? Do they showcase your humanity as well as your brand?
Tips to Make the Most of Your Business Page Bio and Story
Be as Human as Possible
Let your true colors show and write for the readers, not as your resume. People want to do business with people. Mention things that make you different. What unique traits does your business bring to the table?
Stop Using Buzzwords
Yes, it is best to be personable on your bio, but it’s not professional to use buzzwords such as “ninja,” “guru,” or “wizard.” These words can be easily misunderstood and can give off the vibe of being incompetent. Buzzwords are constantly changing; keeping your bio clear of these words keeps your bio up to date. It’s hard to take “a groovy accountant that knows what’s rad” seriously.
Use A Thesaurus
Fresh language is your best friend for writing a professional bio. It’s hard to find the perfect word that portrays the exact message you want to send, and that’s what the thesaurus was designed for.
Social media bios are not very long, so it’s best to get creative to say what you need to in the character count allowed. Check out these creative bios.
As your business grows and expands, you will want to share that with your audience. Did you just open a new branch? Launch a new website? Do you support a community event? Share it! Feel free to brag a little about your business. Remember that not only are your current and possibly future clients reading this but your competition can be looking at it as well.
Show Your Face
Upload professional photos of your organization and staff. Uploading pictures adds a personal touch that lets users know you are real, not just a business.
This makes it easy for customers to recognize you across multiple platforms. Using the same logo or profile picture helps viewers recognize your company in a sea of distractions. Linking your social media pages together is another great way to connect with viewers across multiple sites.
Social media is an excellent tool for businesses and entrepreneurs. With the expansion of social media, you can expand your networks and reach customers in different areas faster than ever before. Take some time to write or audit your social media professional bios with these tips in mind.