Oftentimes, your website is the first impression that you leave on potential customers who are researching your brand. Yes, they may sometimes land on your Facebook page, your Twitter profile or YouTube videos you uploaded, however these should all lead back to your website, which acts as the central hub of your Web presence. Having a compelling homepage isn’t always enough to engage customers, and even more importantly, keep customers coming back.
We have all been to that website before. You know, the one that hasn’t updated anything since 2004. They still have pictures of their old building, and most likely team members who haven’t worked there in nearly a decade. This does little to build the trust of your customers, and can have a very negative effect in the ways that customers view your business/brand.
Here are a few quick questions you can ask yourself before deciding if your homepage needs a refresh:
Is your homepage up to date? (Accurate info, imagery, etc.)
Does it effectively engage customers to do something?
Fill out a form?
Make a purchase?
Is your homepage “busy?”
Is your homepage an accurate depiction of your business?
A compelling and regularly updated homepage will ensure your information is always up to date and that your website is always accomplishing a goal, whether that is to increase leads, drive users to new information, get them to sign up for an event, etc.