Inbound Marketing Blog

Jessica Richards

The Web Development Project Manager's Secret Weapon

Posted by Jessica Richards on Jun 24, 2015 9:00:00 AM

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When I was a child and said I wanted to be a superhero when I grew up, most adults gave a little chuckle and a comment like, "Well, that’s cute."

Most people think being a superhero is not a realistic career choice, but I beg to differ. Project Management is essentially the same thing. If you are familiar at all with what the role entails, you know what I am saying.

A Few Prevailing Trends for Your 2015 Website

Posted by Jessica Richards on Apr 24, 2015 9:00:00 AM

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Scrolling In VS Clicking Out

You may have noticed over the past few years, the escalation in use of mobile devices to surf the web, user have become accustom to scrolling. In fact, according to a new study by ComScore, mobile usage as a whole accounts for 60% of time spent, while desktop consumption makes up the remaining 40%.  With statistics like these floating around, I'm obliged to say that scrolling has won over clicking.

 A few benefits:

  • Audience gets to preview all you have to offer on the first page- just scroll down
  • Helps convey masses of information with out slowing down the experience for the user
  • Scrolling is by far quicker than clicking through
  • Scrolling in a non-committal action that requires little thought
  • Perfect for webpages where the purpose is to tell a story

Successful Website Development Strategy

Posted by Jessica Richards on Mar 20, 2015 10:50:00 AM

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A crucial part of your web development project is the Initial Strategy Meeting; some folks like to refer to this as the Kick Off Meeting.

So, how do you know you are in the right place, with the right team for a kick-butt kick-off meeting that will have you smooth sailing into a kick-butt project that ultimately results in a kick-butt website? Well, lets break that down.

Stay Happy, Healthy and Keep the Creative Juices Flowing

Posted by Jessica Richards on Mar 13, 2015 9:00:00 AM

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If you're sitting at your computer right now reading this article, you're doing some serious harm to your body...not moving. And to make it worse, it's not that you're just sitting still, it may also be the way you are sitting. Are you slouching? Is your head leaning forward over your torso? According to Physiology of the Joints, Volume Three; " For every inch your head moves forward, it gains ten pounds of weight as far as the muscles in your upper back and neck are concerned." OUCH!

Enter - awkard desk stretching exercises. These humbling workplace stretches can improve flexibility, reduce pain and relieve physical and mental stress. According to the Harvard School of Public Health, "physical activity- even for a short period of time- can improve your mood."