4 Business Strategy Lessons We Learned from Batman

Posted by Zerik Kadrlik on Feb 18, 2016 10:30:00 AM

Batman marketing

When you were growing up, it was probably a safe bet that you wanted to grow up to be Batman. Who can blame you? A billionaire entrepreneur playboy who spends his nights fighting crime and injustice. Even as an adult that sounds pretty cool.

Now let’s imagine for a moment Gotham City and more specifically Wayne Enterprises, the company run by Batman’s alter ego Bruce Wayne, is a real place. Bruce Wayne has to be doing something right to keep this titanic mogul at the forefront of Gotham’s business world. Maybe there is something you can learn from the Dark Knight to help grow your own business.

Be Selective On Who You Do Business With

In the movie The Dark Knight, Wayne Enterprises was in talks to begin a business venture with Lau Security Investment Holdings. Well, turns out Lau was deeply embedded in Gotham’s seedy criminal underground. What you can take from this is that is okay to be selective on who you work with. Doing business with the wrong person can end up being a huge blow to your company’s reputation.

Employee Relations Matter

Several times in the Batman franchise, specifically before Bruce came of age to head Wayne Enterprises; there was usually some selfish, greedy, ne’er-do-well who would disregard amazing employees like Lucius Fox or turn the board against Bruce with bullying. It’s pretty obvious things never turned out well for that guy because eventually everyone would turn on him for the heinous way he was treating them, in favor of benevolent Bruce. 

Don’t Be Afraid to Grow

When Wayne Enterprises started out in the 17th century, it was a shipping and chemicals company. Now it has grown and expanded to all corners of the world in fields like biotech, aerospace, healthcare, and research and development. Now this isn’t saying that you need to go quite that far, but rather it’s good to take opportunities and chances. Being a one trick pony is no way to build successful momentum.

Give Back to Your Community

Most, if not all, the Batman movies I can think of have a scene where Wayne Enterprises is holding some sort of charity event or ball. No matter how big Wayne Enterprise gets, it has never turned it’s back on Gotham. This is more than just Batman trying to make the city a better place. Being involved and giving back is also great public relations and marketing. It’s building relationships and presenting a positive image for your business.

This should show you that you don’t need to don a cape and cowl and battle crazy clowns to be Batman, you can use his example to grow your own business to be as successful as Wayne Enterprises.

Zerik Kadrlik

Written by Zerik Kadrlik

Zerik is the marketing assistant at Tribute media.

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