Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very important terms in the world of digital marketing and can mean a lot of new traffic for a business. One important principle is that all SEO is SEM, but not all SEM is necessarily SEO.
Of course, the answer is “it depends.” You'll need to evaluate your goals, budget, timeline, and a few other factors to ultimately decide. Think of it as trying to choose what type of car to buy. You have to take into consideration what kind of commuting you will be doing, how many people will be riding in your car, and of course, your budget. You certainly wouldn't buy a Toyota Prius if you're going to be driving on snow-covered, unpaved roads during winter hunting trips, or if you have more than three kids you need to drive around. The better bet would be to look at crossovers and SUVs.
As you take into consideration what your advertising needs, before making a decision, let’s quickly review what each paid advertising method allows you to do.
Google Shopping debuted as Froogle, in 2002, as a product price comparison site that used the Google search algorithm and indexing to differentiate itself from other sites that offered the same service. In 2007, Froogle became Google Product Search and then it changed names again in 2012 to finally became Google Shopping. Today, it is one of the favored features Google has to offer users, as it generates 85% of all clicks on Google Ads.
Amazon, that online bookstore that started in 1994, is now a formidable player in the digital advertising world. How and when did this happen?
