The Experience Matters
A few years ago I was at a conference in Orlando, Florida and happened to stay across the street from Downtown Disney. I spent each of my nights there walking around, riding the water taxi, eating dinner and just relaxing. Usually when I travel for work, it’s all about work. Rarely do I find the time to enjoy my surroundings.
I started thinking a bit about what Disney knows how to do right… and that is to provide the customer experience. As I sat one evening eating dinner I realized that my reality was suspended for a short while.
Creating and Innovating
Creativity is a learned skill. It is something that requires practice. If you would like to be creative you cannot expect that you will naturally be so. Although, children tend to exhibit it a bit more naturally because they are willing to fail a little more than us adults.
Flash Is Annoying
Not too long ago, I was sitting in a meeting of a local non-profit organization talking about their website. I was brought in as an outside consultant. Their Web developer was in the room at the same time.
Why Social Media Matters
Too often, I hear people complain about social media. I’ve heard all the reasons why social media is bad:
“I don’t want people to know what I am doing.”
“I can’t mix personal and business.”
“I don’t understand why anyone would want to hear what I have to say.”
“None of my contacts are on social media.”
SEO's Purpose is Not Traffic
Since consumers have been using search engines to find what they need online, marketers have tried to find ways to improve their clients’ position in those search engines. These search engine optimizers come with a wide variety of tactics.
"The Ideal Grape Drink"
As I was on break for a meeting as a Startup Weekend Organizer I was surprised to see a sign with Vin Fiz on it. If you’ve read my book or know anything about my book, you’ll know that the first section leads with the story of the Vin Fiz Flyer.
This is especially interesting to me because it validates the message in my book where we know about the Vin Fiz airplane but we don’t necessarily know why the 1911 Wright Flyer is called the Vin Fiz flyer.
10 Reasons to Right Your Site
Less than 20 years ago, the Web was new. There were really no standards to speak of. The innovators of the world were quick to try their hand at HTML code.
In 1995, I coded my first website. To say the least, it wasn’t anything to get excited about. I was really excited when I figured out how to have a hover affect for a button. I realize now that, even by the standards of the day, it wasn’t even good enough to be called mediocre.
We Search for Content
When businesses are looking to increase their location in the search engines they will create their list of keywords they think they should be found for and go to work. They may do this themselves or they many hire another company to do it for them.
When hiring another company to do this for them, businesses will often hire search engine optimizers with a wide variety of tactics at their disposal.
Are You Great?
In November 2001, my wife and I went on a Walt Disney World vacation. I love Disney for a number of reasons and this trip really solidified many of the key reasons why I love Disney.
Above all the reasons why I love Disney is the spectacular experience that comes with the price of admission. Every detail is thought out.
It isn't About the Technology
Running your business in 2011 requires a bit of understanding of technology. Even the least technical jobs, such as lawn care professionals, are sporting smart phones to check email, talk to his staff and connect to his clients.
The challenge is that technology can be a bit unnerving for some business owners. It’s not unnerving because it’s technology, per se. It’s unnerving because of the need to understand, yet again, something new.
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