Search engine optimization (SEO) and pay-per-click (PPC) advertising have historically been thought of as two separate strategies in the world of digital marketing. And while we will never argue that they are one and the same, there is an argument to be made that PPC and SEO are two sides of the same coin.
This whitepaper will explain that while you can very successfully do SEO without incorporating PPC, the inverse will likely yield poor results and lower return on investment. In the content of this whitepaper, we will cover:
- SEO and PPC definitions
- The boost PPC will give your SEO efforts
- The positive impact of SEO on PPC
- How to get the most out of PPC and SEO
If you are interested in learning how to use PPC and SEO to not only complement each other but increase ROI for both marketing strategies — this whitepaper is for you.