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HubSpot Tools

As a HubSpot partner agency, we're big fans of HubSpot’s CRM Platform. We run our business on HubSpot tools, and we love to help other organizations utilize it to grow their businesses. HubSpot offers a number of tools that can address all of your pain points, with options for free tools all the way up to enterprise—that means you can use HubSpot no matter your budget, and it can grow along with your business.

Here we'll take a look at the various tools offered by HubSpot, how they can work for you, and what you need to do to get started.

Why HubSpot?

HubSpot is an all-in-one toolbox for businesses that want to grow their customer base, increase revenue, and make their marketing and sales processes run more smoothly. It's a customer relationship management (CRM) platform with a variety of marketing, sales, and customer service tools and features to help businesses achieve their goals. With HubSpot, you can attract and engage your audience with content optimization and social media marketing tools; capture leads through forms on converting landing pages; it can power your lead nurturing efforts with it’s robust CRM and email automation tool; then help you manage your sales pipeline; and finally, support your customer service efforts with automation and live chat, and so much more.

In case you're not already convinced, here are some of the reasons so many people love HubSpot:

Customer-focused: HubSpot is all about helping businesses improve their interactions with customers throughout the entire customer journey.
Inbound marketing methodology: HubSpot tools are designed to help you attract, engage, and delight customers by providing them with valuable, relevant content and experiences.
Endlessly customizable: Tailor HubSpot’s marketing, sales, and service tools to your organization’s processes and unique needs and goals, and fine-tune features and workflows over time.
Single source of truth: Use HubSpot across all departments, for everything from sales to marketing and beyond—while you're at it, stop using so many tools that don't talk to each other.
Automation: HubSpot provides a powerful set of workflow tools that can help businesses automate repetitive and time-consuming tasks, including email marketing campaigns, sales followup, lead scoring, and contact segmentation.
Education, support, and community: HubSpot offers educational resources and support to help businesses get the most out of the platform, including training courses, webinars, and a strong (dedicated!) community of users and experts.

As you can see, HubSpot is powerful, comprehensive, and flexible, and it truly can revolutionize the way you do business. Next up, let's take a look at the different tools available and what they can do for you.

Free CRM

Looking for an easy-to-use, comprehensive, and budget-friendly customer relationship management (CRM) software? HubSpot's got you covered. With the free CRM, you get access to many of the same features as the paid version, including:

Contact management: Keep all your contacts and company information organized in one place, including contact information, company size, and industry.
Pipeline management: Manage your sales pipeline with customizable deal stages, forecasting tools, and pipeline customization.
Email tracking: Easily track all your email conversations and activities with contacts, and even schedule tasks and set reminders.
Reporting: Get detailed reports and analytics on all aspects of your sales efforts, including deal progress and sales team performance.

What's the catch? There isn't one, truly! You get up to 1 million contacts with tons of built-in data points, and (essentially) unlimited users.

HubSpot's free CRM is a great option for businesses looking to manage their customer interactions and sales pipeline without breaking the bank. Plus, it integrates with other HubSpot tools and third-party apps (Zoom, Survey Monkey, Eventbrite, just to name a very few), so you can build a complete sales and marketing stack to fit your business.

CMS HUB

If "free" is speaking your language, we have more good news for you. HubSpot's CMS (content management system) comes in versions ranging from free to enterprise, with pricing options to fit your needs and your budget. Plus, HubSpot CMS is designed for marketers, so you don't need a developer to build, update, or maintain your website. It features a drag-and-drop editor and a library of customizable templates, so you can quickly create and publish landing pages, blog posts, and other content without needing to know how to code.

CMS Hub also includes SEO tools that help you optimize your website for search engines. Unlike other drag-and-drop platforms, you can customize things like meta descriptions, page titles, and keywords. CMS Hub also includes a built-in analytics dashboard, so you can track your website traffic and engagement metrics to make data-driven decisions.

HubSpot’s website hosting is unrivaled in the industry, boasting 99.99% uptime, 24/7 security monitoring, and threat detection, plus an included SSL certificate and no limit on traffic and storage. It combines the DIY-ease of a WYSIWYG (what you see it what you get) editor with the optimized technology of the best-in class web-development tools and enterprise class hosting and support.

Finally, CMS Hub integrates seamlessly with other HubSpot tools, like Marketing Hub and Sales Hub, as well as third-party apps and services like Mailchimp, Airtable, and more. You can build a complete marketing and sales stack with HubSpot.

Marketing Hub

Not to sound like a broken record, but Marketing Hub is free to get started, with paid versions that can help you automate and scale your marketing and operations. You want Marketing Hub if you're looking for a comprehensive marketing platform that elevates your inbound marketing efforts.

The free version includes email, landing pages, ads for Facebook, LinkedIn, and Google, and contact management. For additional perks, pricing starts at $45 per month for paid versions of Marketing Hub.

HubSpot Marketing Hub is a powerhouse of a platform that offers tools and features to help businesses create and manage effective marketing campaigns. Here are some of the highlights:

Easy-to-use email marketing: Create attractive emails with HubSpot's intuitive drag-and-drop editor.
Landing pages: Build beautiful landing pages that inspire conversions, without needing a design degree.
Social media marketing: Schedule and publish posts to all your social media channels from one convenient location, then track your engagement and clicks.
Content management: Organize and manage your content in one place, including blogs, images, videos, and more.
Reporting and analytics: Get in-depth insights into your marketing campaigns with detailed reporting and analytics on everything from email open rates to lead conversion, to social media engagement.
SEO tools: Improve your search engine ranking with HubSpot's SEO tools, including keyword research, optimization recommendations, and more.
Campaign tracking: Create and track all your campaigns in one place, so you can see how they're performing and adjust as needed.
Convenience: HubSpot Marketing Hub puts all these tools and features in one place, so you can manage everything from email marketing to social media in one convenient location.

Sales Hub

Sales Hub helps your team manage conversations, relationships, and sales pipelines. From emails to call tracking, sales automation to analytics, Sales Hub covers you in the sales process from top to bottom, no matter the size of your team. And, yep, there's a free version of this one, too.

Here's an overview of some of the features of Sales Hub:

Automation: Automate sales tasks like email follow-ups, appointment scheduling, and data entry.
Contact management: Contain all your contacts in one place—and keep track of contact details, lead status, and communication history.
Deal management: Easily manage your sales pipeline by customizing, assigning tasks, and forecasting.
Analytics: Get insights into your sales performance, with reports and analytics on deal progress, team performance, and more.
Collaboration: Collaborate with your team on deals and tasks, and get real-time updates on progress and activity.
Email tracking and templates: Track email opens and clicks, and use customizable email templates to standardize your sales communication.
Sales dashboards: See a real-time view of your sales performance with customizable dashboards.

Service Hub

When you take customer service seriously, you need tools that uncomplicate that mission. Service Hub is an all-in-one customer support platform that streamlines customer support processes and provides personalized, efficient service for your customers.

Service Hub helps you put customers first with included features like:

A Customer Portal
Conversation tools, including live chat, inbox monitoring, and templates for your most common communications
A Knowledge Base where you can aggregate how-tos and FAQs for your customers
Help desk and support ticket tracking
Plenty of automation options
Surveys, playbooks, and analytics to ensure standardization and top-notch support
Fully integrated with the HubSpot CRM

Not to be outdone by the other Hubs, Service Hub has free to enterprise pricing options, so you can ensure you're covered now and in the future.

Operations Hub

The final—and newest—HubSpot tool is Operations Hub. This hub helps in managing integrations between other tools, syncing and cleaning data, and it offers process automation. It's perfect for businesses that need to manage large amounts of data, automate workflows, and integrate with third-party tools and apps. Operations Hub helps you save time and reduce errors, and it provides powerful customization options like custom field mapping.

Of course, Operations Hub also has a free version, which gives you two-way data sync and all third-party integrations, and paid options to help you find the exact level of customization and automation your business needs.

How Tribute Media Can Help

As a HubSpot partner agency, we have resources within HubSpot, as well as the expertise and (and passion!) to help you achieve your business goals using HubSpot. Here are just a few of the ways we can do that…

Purchase: Tribute Media can help you evaluate which hubs are right for your business and what mix of tools and services will help you get the most immediate impact and ROI. We work directly with HubSpot to customize your product demos and make sure you get the best value.

Onboarding: HubSpot tools are easy to use, and set-up is pretty darn intuitive, but you’ll probably only ever need to set up HubSpot for the first time once in your life, and we do it for clients every day. Why not leave the initial setup to experts who know all the tips and tricks and can set up your HubSpot tools right the first time?

Integrations: The goal is to have a single source of truth. Let’s get all the tools in your tech stack talking to HubSpot so you can experience the joy (and efficiency) of all your data in one place.

Training & Consulting: HubSpot is always increasing the value of your subscription by adding and updating tools and improving user experience. At Tribute Media, we stay on top of this through our partnership and commitment to continuing education. We can support you in any stage of your HubSpot journey by making sure you’re up to speed and continue to get the most return on your HubSpot investment.

Inbound Strategy: HubSpot tools are just that, tools, to power your inbound strategies. Tribute Media can help you with your inbound efforts to attract visitors, convert leads, and delight customers.

Whether you are just starting out with HubSpot, are looking to add additional tools, want to enhance your understanding of HubSpot, or need assistance within the platform, Tribute Media can help!

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