Learn how to use buyer personas and lifecycle stages to create targeted content.
Creating relevant, valuable content is a major tenet of inbound marketing. The content you're creating should be in line with the goals and challenges of specific segments of your audience.
It all boils down to: You need to create the right content, for the right people, at the right time. And the best way to do that?
Sound a bit complicated? Don’t worry! We’ve created a content mapping template that will walk you through the entire process.
You'll learn how to:
- Understand buyer personas and lifecycle stages
- Identify problems and opportunities that your audience needs help with
- Brainstorm highly targeted content ideas that incorporate personas + lifecycle stages