Did you know that 88% of consumers trust online reviews as much as personal recommendations? If someone uses the Check-In function on Facebook when they visit your business, they are telling their friends on social media that they are currently at and enjoying your services or products. This results in free advertising, increased brand awareness, and is essentially an endorsement from that user. That’s why the more check-ins you can garner on social media, the better!
Checking in to a business on Facebook is a very easy thing to do for anyone that has a smartphone (which is 77% of all cell phone users). When a user comes to your business, they can search and find your company on Facebook and simply click the “Check-In” button.
With this kind of exposure, it's important for you to make sure that your Facebook company page is up-to-date and inviting for potential clients.
One way to ensure that user's check-in when they come to your business is to offer an incentive for them checking in. Foursquare was built on this idea and offered coupons to anyone checking in. In a similar fashion, you can offer deals to customers who check-in on Facebook.
It may make sense initially to promote the check-in deal or promotion on Facebook, but remember that you can reach people in different ways. If you are operating a restaurant, have your servers let your guests know. You can also have the information displaying on a reader board or an area within your business.
A lot of times your customers will check-in at your business for no incentive at all. This typically happens when a business has a strong identity or social media presence, but can also happen in all sorts of industries and businesses. Usually, if someone is checking in to your establishment it is because they either had a really great or a really lousy experience. So, obviously, you want to do what you can to ensure it's a really great experience.
Every bit of exposure leads to your company’s name populating newsfeeds and timelines all over the Facebook community. To learn how to turn check-ins on or off for your business, click here.
Free publicity is always beneficial for you, and as a proactive business, you want to make the most of it!
**This post was updated 02.16.2018 to ensure all information is still correct.**