I am curious as to what device you are reading this on? Could it be on a laptop? Maybe you’re at work on a desk? Or – perhaps you have a smartphone in your hand and you’re thumbing through this page.
There are so many different types of devices on the market these days. Current market research shows that mobile internet usage is set to grow even larger in 2015 and increase of sixteen percent from 2010. This would mean that the amount of mobile internet users will overtake the amount of desktop users.
A responsive web design is what allows a website the ability to wrap and adapt to the size of the current screen that it is being viewed on. If someone is opening your website on a smartphone it will appear vastly different than the same page on a laptop or desktop computer. The site automatically reformats the page to give the user a better experience suited to their device. A Responsive design also takes into consideration the interaction which will make your site easier by acknowledging and integrating things like touch screen and special mobile aided navigation.
Sites used to be designed for desktop users first. Mobile versions were for too minimal and had a very small functional experience. When a team designs the site for mobile first, the end result in the experience is focused on the key tasks users want to be able to accomplish when viewing your website.
Having a mobile responsive web design is no longer a trend, it’s a must! Having the ability to offer your consumers a beautiful optimized experience no matter what their choice of device, means you will expand the reach of your service which will increase the chances you have of engaging with individuals. This approach is incredibly valuable and the cost effectiveness is a clear advantage.