In my last blog, I went over why it is important to use compelling graphics in your blog posts and your website in general. I hope you found that helpful. Now we move on to Inbound Link from the "10 Ways to Increase your Website's Performance." Having inbound links to your website is one of the best ways to increase your page rankings with the Google and the other (less important) search engines. They are also a great way to drive readers or potential customers to your site. But what are inbound links?
Inbound links can be best defined as links (also known as hyperlinks) on another website that link back to a page on your website. These links can be text links, image links or even links from the other website's main navigation bar. It's worth saying that links that are connected to text on the other website is ranked higher that links from an image.
There are good ways to acquire inbound links, and there are bad ways to acquire links. The bad ways include purchasing links from "link farms" or creating "parasite hosting". These are quick and easy ways to get links, but you will run the risk of being delisted from Google.
A good way to acquire inbound links is to post on directories like Google My Business, Yellow Pages, and all of the major review sites (Yelp, Travelocity, or other industry specific review sites). In these posts, make sure you create a link back to one of your relevant blogs or website page. Just make sure that the directories you post to are related to the subject matter you are posting about. The last thing people going through a medical directory want to see are posts about fluffy kittens.
One of the best ways to get quality inbound links is to post good, compelling content that others want to add as a link to their site. And the more people that link to your site, the more credible you become to Google and readers alike.
Next week we'll go over why you don't want your customers researching other websites for what your product or service does.