Email marketing can be a business's best friend. Keeping in touch with your customers and promoting special events and new product releases are just a few of the perks email marketing can provide. But that same medium of communication can quickly turn into a "frenemy" (you know, a friend/enemy).
Customers are quick to judge if mistakes are made. Take for example the email below. Can you see the mistakes? (For those of you who are reading this on a phone, the mistakes are highlighted in the image at the end of this blog.)
You, as a business, have just a few precious seconds to capture your customer's attention. Don't waste it on a silly mistake like grammar or incorrect formatting. When creating your email campaigns, it is important to test, test and then test it again to make sure your message comes across crystal clear on all email interfaces or internet browsers. (The only exception would be really old versions of Internet Explorer. For more info on this, see any blog we've ever written, ever.)