I don’t know about you, but I like to visit several sites when searching for a particular product or information on the internet. If time permits, I could be aimlessly searching for several hours depending on my “To Do List”. This last weekend I realized something, a great website is rare! Have you ever found yourself stumbling from website to website trying to engage yourself but are left staring at the screen only to realize that you were searching for something “…Oh yeah, what was I searching for, and why did it bring me to this site?” Or perhaps you come across a site that is somewhat informative, not great, but not horrible. On those rare occasions you come across one that you are truly captivated by.
Have you ever thought about the reasons as to what makes it so special? Why is it so GREAT? The answer is very simple. Because the website owner is true to themselves, they are authentic and have a passion for what they do. Through this enthusiasm, they allow their audience to enter their world, sharing their interests that connects them to the spirit of their company. They have a brand unique to them not because they hired someone to create it, but because they are true to themselves. Most likely they have hired someone to build their website, and it’s even possible that they had someone to help with the branding of their company. But I can guarantee you that before they had engaged these outside parties; they had already known who they were. To recap, what sets these websites apart from the boring or poorly crafted ones is that they captivated you with their authenticity. “To thy own self be true,” in not only your personal life, but in your business one as well.