It is no longer an option for businesses to ignore social media platforms. Each platform has a unique audience of users, and with each audience you may get different levels of engagement - so don't assume that failing to reach one audience means you'll fail to reach any audience on social. We use several social media platforms at Tribute Media. They are all used for different reasons and they all have their own culture while still maintaining our brand. The trick to using it successfully is to know who your target audience is and how they are using each platform.
Pinterest is a stand-alone visual social network built around engaging visual content. Users share images from the web by “pinning” them on to a series of virtual boards. These images then (when clicked on) lead to a web page away from Pinterest. That's where it becomes beneficial for your company. If you can catch a lead from Pinterest through an image, title, and short description - you've got the opportunity to direct them to your website.
Believe it or not, we've seen our own amount of success from using Pinterest. How? By pinning our own blogs, content from thought leaders, and showcasing our web designs. You can see success from using Pinterest as well.
Yes, pinteresting is a word. At least, according to Urban Dictionary. It's a slang verb for pinning content you find funny, useful, or true. If your content is any found to be any of these three things by users, you're content will be pinned to their boards on Pinterest. Then other users see that pin, and maybe they find it funny, useful, or true- so they pin it. Pretty soon, you have exposure building and traffic funneling into your website. Here's how to get started:
Google displays Pinterest boards in its SERPs (search engine result pages), so it's important to:
As our own Jillian Fra says, "It's every dreamers favorite place to plan for the future and pin all the things they love." So get out there and start pinning!