Did you know that 77% of internet users read blogs regularly?
The fact is, every company (no matter the industry) can benefit from blogging services, especially with the new BERT update that Google has rolled out. This new algorithm update has been described as “one of the biggest leaps forward in the history of search” by Google itself. The key to optimizing your website for BERT is to write naturally, and there is no better way to do this than to write blogs that speak to the real people coming to your website.
Our aim in this whitepaper is to explain the value and ROI of blogging by covering:
- How and why companies utilize blogging as part of their marketing strategy.
- The marketing channels and media through which companies utilize blog posts.
- How users engage with blog content vs email and social media platforms.
- How user engagement is encouraged through blogging.
- The calculation of ROI (return on investment) for blogs.
If you are looking for a high ROI marketing solution to gain a competitive advantage in your marketing efforts, accelerate your leads on their buyer’s journey, and increase lead generation — this whitepaper is for you.
