You've Built it - Will They Come?
Posted by Hannah Lacy on Mar 24, 2015 11:03:00 AM
You've gone through the process of getting a new website; it looks beautiful, and...now what? Your Google Analytics look like a tomb, and your website traffic is a joke. But you have such a gorgeous website! Why aren't people as excited to view it as you are?
Build it and They Will (not) Come
The idea that you can "build it and they will come" simply does not apply to websites, this isn't Field of Dreams. The basics of your website provide a great homepage, landing pages and basic content, but that just isn't enough to drive traffic. So what is?
What You Are (Possibly) Doing Wrong
While building your website and camping out, waiting for customers isn't going to work, we also don't want to see you on street corners shouting your URL and waving a sign. Traditional marketing and inbound marketing are vastly different, but it comes down to two main differences:
- Traditional marketing interrupts
- Inbound marketing invites
Traditionally, marketers created loud, intrusive advertisements that interrupted you wherever they could. From TV commercial to pop-up ads, this type of advertising has plagued you for years. When you go to read an article online, are you excited when you hear a video start playing, and you can't seem to find it anywhere? Or a pop-up takes up the entire screen, and the "x" seems to be non-existent? No! You leave that website and find content elsewhere.
With inbound marketing, you make your website attractive, offering content that is actually relevant and valuable to your customers. Stop thinking like an advertiser, and start thinking like a professional with something to offer. If you include a call-to-action, it should not interrupt the content your viewer came to read or watch. Your CTA should be a side note, and always be related to the content on that specific page.
The methodology that Tribute Media uses through inbound marketing is changing the way we think, but it's also a lot of work. You have to completely change your marketing brain! Hopefully this content helped you out, and we'll continue to discuss inbound in our Tuesday Tips.
Written by Hannah Lacy
Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."