Your Marketing - It's Gonna be Legen-Wait for it...

Posted by Hannah Lacy on May 5, 2015 9:00:00 AM

Web Marketing

Robin:...the future is scary. But you can't just run back to the past because it's familiar...

In the wise words of Robin from How I Met Your Mother, the past might feel awful comfortable, but you can't go back to it for that reason only. How does this tie into web marketing? In every possible way.

Don't Cling to The Familiar

From your website to the keywords you go after, your company has to constantly be changing in order to survive. This includes everything, everything such as:

  • Your website
  • Fresh, relevant content
  • Your brand
  • SEO keywords
  • Your marketing tactics

Make it Legen-wait for it...

Making these legendary means they're current. You can't be what was cool six years ago, and with the quick moving trends of the Internet, you can't afford to be what was cool six months ago. Google is making updates all the time, causing a current website to be paramount. Website trends are changing, moving away from the 3D model into a flat design. Google cares a ton about relevant, recently added content. Brands are incredibly competitive, and unfortunately it's hard to be original these days. Your SEO keywords, have you revamped those lately? Might wanna consider that. And, of course, your marketing tactics absolutely have to be current to the day. If everyone is on Twitter, you had better get on Twitter, and fast.

But as Lily Aldrin says, "You can’t just skip ahead to where you think your life should be."

This applies to your brand. It's going to take some work before your website, content and rankings are where you want them to be. Don't cheat at SEO, don't post spun and unoriginal content, and please, please don't have some friend's cousin in Poughkeepsie build your website.

Hannah Lacy

Written by Hannah Lacy

Originally from Payette, Hannah started working for Tribute Media in late 2014. Previously, she helped manage two Christian nonprofits aiding individuals in poverty. Hannah is proud to be part of the Tribute team: "I enjoy the atmosphere and the attitude that every day should be about learning. There is a wonderful focus on education and improvement to benefit both our employees and our clients." She loves Boise because of the friendly people and the opportunities to explore nature. A big Charles Dickens fan, her favorite novel is A Tale of Two Cities. Biggest guilty pleasure: "Donuts. I never pass up a donut of any kind. Except the ones with custard or cherry filling-that's just a waste of a donut."

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