Back in February we shared with you the 10 ways to increase your website's performance and gave you a little snippet of information for each tip. Today starts a series where I will dive deeper into each subject so you know WHY each of the 10 points are so important.
Search engines love content; we've already established this in the blog from February. Search engines like Google, Yahoo and Bing index your site by keywords throughout your site content. But what exactly does that mean?
Let's look at Google specifically (since they are the most popular search engine). Google looks for content on your site and rates the quality by a number of factors. The biggest factor is the quality of content.
Does your content keep people interested - or do they leave after a few seconds because your content wasn't captivating? Having a high bounce rate (searchers leaving the page) does have a negative impact on your search ranking.
To keep people (a.k.a. customers and potential customers) interested, use the terminology they use. If your customers are searching for "how do I get people to my website" and not "best SEO strategies", I'll give you one guess on which keywords should be in the page content about your SEO services.
Also notice the difference between the two above keywords. The first focuses on the readers need, the second is about services YOU want the reader to know you offer. Provide benefits to your reader and make their lives better, whether it be personal or professional.
Focus on the reader; solve their problems or provide the information they are looking for. If you do that, you'll draw in a loyal following of readers who could potentially convert into customers and raving fans.
Oh, and if you still don't know the answer to the which keywords to use: the answer is "how to get people to my website".
Next week, we will look at why your content needs to be constantly evolving.