When your website goes live, it's a terrific moment. You've planted your flag in the online world and opened the doors to a larger and more diverse crowd of potential clients. However, your work has just begun at this point.
In a way, the website for your business is the same as a physical storefront: To keep it enticing to customers, you need to maintain and improve it as much as you can. This means checking your analytics to get an idea of where traffic to your site comes from. It also means adding new content regularly to catch the attention of search engines.
One detail that companies may overlook, however, is broken links. These are links that lead to nonexistent pages on your site. When you click on these links, you get one of those annoying 404 errors.
Some organizations have done a good job making these errors less annoying with some clever humor. Still, no one likes being unable to find information they want or need. If left unfixed, 404 errors can turn people away from your site and tarnish your brand.
The most direct way to ensure that your site doesn't have any broken links is to go through your entire website yourself. Click on every link and make sure that it goes somewhere. When or if you encounter a 404 error, login to the back-end of your site and fix or remove the link.
Other methods for fixing broken links include: