I know you're excited to get your shiny new website up and running. You want to dive in and get started on a web presence that shows who you are, what you stand for, and lets the world know that you have arrived. You want it defy conventions and set a new standard for web design. You want someone to sit down at their computer and have their only desire be to navigate to your site and marvel at its greatness.
Hold your horses, cowboy, there's just one problem. You don't know what you're doing!
Thus, the home page mockup was born. Before diving in and beginning work on your website immediately, make sure that you've considered all of the elements that make a compelling homepage. Otherwise, you may be stuck in a revision loop, never quite creating something that intelligently balances function and design spending more time and money than necessary.
Be prepared. Know your audience. Make a plan. With a homepage mockup you can work hand in hand with your designer to ensure that you have a design that wows visitors and achieves your company's goals before the actual coding begins.
Instead of throwing spaghetti at a wall to see what sticks, plan a head with a homepage mockup. You will save yourself money, time and sanity.