With a social media platform for every niche, seemingly everybody is on social media in some form these days. So, it makes sense that you would want your business to take advantage of these worldwide mass audiences, right? Easier said than done. Sure, you could create a page on Facebook and cross your fingers. But that isn’t going to do you any favors if your target audience isn’t there. It’s all about knowing your clients and targeting your best prospects. Who are they? Where are they? What do they do?To eliminate some of the guess work, we have created this handy infographic that breaks down the data on who is using which social medium to help you pinpoint which social platform is right for your business.
Did you figure out where your audience is? Great! Now, go forth and be awesome with these tips on how to effectively engage your audience on social media.
Need help identifying your buyer personas? We've got just the thing: