When Social Media Goes Wrong

Posted by Sarah Wai on Nov 12, 2015 5:06:00 PM

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When I started college, I had no idea what was expected or effective in Social Media posting and involvement. When I finished college, I couldn’t look at it as I did before. All of my preconceived ideas were mostly false. Let me share a few blunders that I learned along the way and how not to do what I did.

IT’S NOT ABOUT HOW OFTEN YOU POST.

When I started doing social media for a nonprofit a few years back, I posted multiple times a day about random things. My thought was, “We get more exposure this way! It doesn’t matter if it’s applicable.” False. It matters. Instead of an increase in followers, we had a dramatic decrease. Nobody wanted to see content that wasn’t relevant to them. Quality and relevance beats quantity.

AN IMAGE SAYS A THOUSAND WORDS.

Increasingly, with our decreased attention spans, we see that people don’t like big blocks of content. The most effective way to catch people’s attention is to have a relevant and eye-catching photo with a little bit of content. Some of the most powerful content I have ever seen has been created as such.

POST WHEN YOUR CONTENT IS LIKELY TO BE SEEN.

There are many different articles and infographics that have been created to show you the ideal times for posting that will give your post the most exposure. You may have a greater level of competition at that time, but that can be better than having no interaction because no one is online to view your content.

Sarah Wai

Written by Sarah Wai

Content and Email Marketing Specialist of Tribute Media. B.S. in Media Communications. Certified in Hubspot, Inbound Marketing, Contextual Marketing, and Email Marketing.

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