"When life gives you lemons, make lemonade." This common phrase is meant to give an optimistic spin to everything. Lemons are quite sour, but can be made sweet and enjoyable with a dash of sugar and some water. But "lemons" aren't always just sour. Sometimes they're boring all by themselves. How does this apply to your business and its website content? Let's see here...
We see it every day; people are captivated by bad news. But they don't necessarily feel good after reading it. So how do you leverage bad news to captivate your audience without making them leave feeling down? Add some color and a positive thought or solutions. Many bloggers will propose a problem; world hunger, our environment, health issues. But then they offer a solution, either with a set of tips, a link to their products or a call for change.
Some businesses are just plain fun. You're starting with an orange, lots of flavor and little need for additions. But most companies sell something basic. Veterinary services, printers, office supplies, etc. These companies absolutely have to add some sugar and spice to their content in order to be compelling. Are we saying you're boring? Absolutely not. What we are saying is you need to make your product, an everyday necessity, something that's also fun to read about. If you didn't have fun writing the blog you just posted, odds are your audience won't have fun reading it.
You've probably heard variations of this quote. I just thought I'd include some of my personal favorites. Apply them as you will:
Thanks for reading!